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How a small business can be competitive using SEO
A small business is at a massive disadvantage when there is a big multinational company in the same industry. You will have a much lower budget for advertising and marketing yourself, as well as less ability to absorb losses due to increased competition or price wars....
Why You Need SEO for Better Ranking on Google? Benefits of SEO
Nowadays, site owners and bloggers have been hiring people to write SEO articles to boost their sites ranking on Google. So what does SEO really do? It isn’t a cost to get SEO articles from writers, you are just throwing investment into your site. Without SEO, people...
Local Reviews Can Help Your Business Rank Higher In Local SEO
Many facets go into a marketing strategy, and that’s what makes it so interesting. Marketers need to think about who their clients are and what their online search and shopping habits are. They also have to keep a keen eye on the competition, create similar angles...
Why SEO is critical for your business in 2019
SEO, the acronym for search engine optimization, is one of the most commonly used terms when it comes to businesses and the steps of creating an online presence. By definition search engine optimization is described as the process of building up the number of guests...
Search Takeaways from Google’s Trends Analyst
Gary Illyes, Google Webmaster Trends Analyst, opened up Pubcon in Las Vegas this morning talking about what’s new with Google and what you need to know about optimizing for search. Here are the highlights from the keynote. The Basics 1. Good URLs Are Critical Illyes...
How Much Should You Budget for SEO?
How Much Budget Do You Want to Dedicate to SEO? You should anticipate setting a budget anywhere from $1,500.00 to $10,000+ a month, depending on the total amount of capital you have available. The more you can dedicate to improving your online visibility, the faster...
4 Simple Steps to Boost Your Seasonal SEO Traffic
SEO is essential all year long, but did you know that you should be switching up your SEO for the upcoming holidays? According to a survey from UPS and Comscore, 51 percent of customers polled said they preferred shopping online. They said that they turned to search...
Chrome 70 could break thousands of websites, but that’s their own fault
As a result of using old security certificates, thousands of sites on the internet may stop working as soon as October 16. When Google begins rolling out its next version of the Chrome browser — called Chrome 70 — users navigating to these sites will be greeted with...
Website redesign mistakes that destroy SEO
To keep up with user preferences, you have to redesign your website now and then. Learn how to avoid the most common pitfalls when you do. Redesigning a website, whether it’s your own or a client’s, is an essential part of marketing today. It’s essential because...
A basic SEO audit for small businesses
Most small businesses can perform a simple audit and improve their SEO considerably without involving an agency. Ten steps you can take to get started. I am a big fan of getting the basics precisely dialed in for small business search engine optimization (SEO)....
16 Tips for Website SEO Success
Site Structure Marketers should keep a close watch on the structure of their website and the SEO strategy they will implement. Below is the rundown of 19 tips linked to the construction of your site. HTTPS. Security of your site is an important consideration. It’s a...
Google My Business Lets Admins Edit Review Replies from the Knowledge Panel
Google My Business is letting admins edit their replies to reviews directly from the Knowledge Panel. This is a small but notable update as it’s sure to be a time saver for business owners. The update was quietly rolled out last week. There was no official...
EU’s new privacy regulations are coming and North American companies need to be ready
The date May 25, 2018 should be circled on every CEO, CIO and chief privacy officer’s calendar. It’s the day that the European Union’s (EU) General Data Protection Regulation (GDPR) comes into effect. GDPR is a harmonized set of privacy regulations that protects EU...
SEO Basics: How To Optimize Your Content For Search Engines
Search engine optimization (SEO) is a buzzword that’s wildly popular throughout the marketing space. We’re all familiar with search engines and how they operate, but how many of us understand SEO basics? There are so many different opinions on this subject, and a...
6 SEO Tips to Drive Meaningful Traffic to Your Website
Do any of these headings sound familiar? The Top 4 Reasons SEO Is Dead Why SEO is Dead SEO IS DEAD! Misguided marketers that (at a wild guess) want to present themselves as forward-thinking, have been making the claim that SEO is dead and buried for almost as long as...
Balancing Creativity and SEO in Content Writing
In the realm of search engine optimization (SEO), content is king. Be it website copy, blog posts or guest posting, content is an integral part of effective SEO. However, not all content you create brings glory to your business. Unique, high-quality content blended...
![Pulling back the curtain on the dark art of SEO [Q&A]](https://checksite.ca/wp-content/uploads/2018/08/Pulling-back-the-curtain-on-the-dark-art-of-SEO-qa.jpg)
Pulling back the curtain on the dark art of SEO [Q&A]
Search engine optimization (SEO), making sure that websites appear high in search results, can often seem like it exists in a sort of twilight zone somewhere between science and witchcraft. So, how does SEO work? What can it do for your business? And if you do any...
Search Console Is the Gateway to Google’s SEO Data
If you want more information about your site’s natural search performance, Google gives it to you. Take some of it with a grain of salt, but there’s no reason not to listen. Google Search Console’s dashboard view displays messages, errors, performance, and indexation....
How to Create Great Meta Descriptions
Since the early days of SEO, meta descriptions have been an important optimization point. Google continues to maintain that meta descriptions don’t help with rankings whatsoever. But, as an indirect signal, there is anecdotal evidence that indirect attributes of...
Why Your Business Can No Longer Afford to Ignore SEO
Search engine optimization (SEO) refers to the art and science of optimizing websites utilizing both "on-page" and "off page" factors to influence Google's search algorithm to rank that site or page for specific keyword queries entered by web users. This process is an...
Small Business SEO Checklist: 11 Ways to Improve Rankings Today
SEO isn’t easy for any company. But SEO is especially complicated when you have limited time, money, and other resources. For small businesses, it boils down to one question: What can we do today to help improve our rankings? Great organic rankings don’t happen...
5 tips to design your website with an SEO focus
With billions of people using the Internet for almost every search imaginable, businesses absolutely MUST HAVE an online presence. But is a website even worth it if no one can find it? SEO strategies can help your website reach out to your target audience because they...
Why WordPress Is Good For Your Business Website
WordPress is one of the most popular website platforms on the web. It powers over 50 million websites online. In fact, estimates go as high as 30% of all websites. As a business owner, you might be thinking about using paid website builders or platforms. Meanwhile,...
Why Google is Forcing You To Have SSL Certificates on Your Websites
Don’t have an SSL Certificate? Google is going to flag your website this year! We turn to the internet for everything. From selling to buying, it is the introduction of an E-world. With this dominating trend, online security has become a necessity. Undoubtedly, Google...
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