Niagara SEO: Search Engine Optimization

Here’s how you can get ahead of your competitors in a highly competitive market.

Niagara SEO: Search engine optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement.

The SEO Back-up Plan: Do YOU Have One?

The SEO Back-up Plan: Do YOU Have One?

Search engine optimization (SEO) can be MORE than tricky these days. Not only is it sometimes difficult to understand for the average Joe, to make matters more complicated, Google frequently updates their algorithm, tweaking and sometimes dramatically changing the way...

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What Is Social Content Marketing?

What Is Social Content Marketing?

The social era of marketing has created a situation in which a substantially “heavy” piece of content, such as an extensive white paper, has the same potential to win over a consumer as a 140 character (or less) Tweet. It’s time to start treating social messages with the same level of consideration as any other type, particularly since social networks enable brands to share content faster, and connect with relevant prospects in a personalized, interactive manner.

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Why Has Google Penalized My Site?

Why Has Google Penalized My Site?

Beware of quick fixes. Don’t employ anyone that claims to have a magical, foolproof technique that will help to get your site to the top of the SERPs. The only way to rank well is to put in the groundwork over time.

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What are some common SEO Mistakes to avoid?

What are some common SEO Mistakes to avoid?

That is a great question and is probably the most common question that I get asked by friends, family and clients.  First off, search engine optimization isn’t brain surgery or quantum mechanics, it’s hundreds of little details that align to make a bigger picture. ...

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Google Updates: What You Need To Know

Google Updates: What You Need To Know

If you are an online entrepreneur, or just run a part-time online business, then you have most definitely been affected by Google’s numerous and frequent updates drastically. This is due to the fact that the entire mechanism of online business runs around Google, such as Google Hummingbird, Google Penguin and Google’s Encrypting Search. Hence, in today’s world, without Google, you cannot imagine running an online business at all, and to make sure that you are ready to cope up with the drastic changes that Google makes to its system, here are the recent most changes to bring you up to speed.

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Natural Language: The Next Big Thing in SEO

Natural Language: The Next Big Thing in SEO

It seems to me like the concept of “natural language” has been everywhere lately in the world of SEO. Google’s Hummingbird update appears to be better equipped to deal with natural language, while voice search (which of course only uses natural language) continues to...

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All About The New Google “Hummingbird” Algorithm

All About The New Google “Hummingbird” Algorithm

Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s called “Hummingbird” and below, what we know about it so far. What’s a “search algorithm?” That’s a technical term for...

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4 Tips For Hiring The Right SEO Firm

4 Tips For Hiring The Right SEO Firm

A nice-looking website does not a good SEO firm make. If you’re looking to hire an SEO firm that can also take care of designing your new website, then yes, you should probably consider how good their own website looks. But if you’re only looking for top-notch SEO, some of the best firms have websites that are second-rate at best.

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11 SEO Secrets Only the Insiders Know

11 SEO Secrets Only the Insiders Know

“A lot of SEO has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling back around to good old fashioned marketing.”

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Does My Business Need a SEO Refresher Course?

Does My Business Need a SEO Refresher Course?

It takes a lot to run a small business and not just the administration, hiring, budgeting and all of that, but also the advertising and public relations side of it. These days, you really can’t run a business without using SEO for this, and if you’re not sure what that means or how to do it, you may need a refresher course!

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