The SEO 101 For Beginners
The SEO Secrets Every Business Should KnowNiagara SEO: Search engine optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement.
6 SEO Tips to Drive Meaningful Traffic to Your Website
Do any of these headings sound familiar? The Top 4 Reasons SEO Is Dead Why SEO is Dead SEO IS DEAD! Misguided marketers that (at a wild guess) want to present themselves as forward-thinking, have been making the claim that SEO is dead and buried for almost as long as...
Balancing Creativity and SEO in Content Writing
In the realm of search engine optimization (SEO), content is king. Be it website copy, blog posts or guest posting, content is an integral part of effective SEO. However, not all content you create brings glory to your business. Unique, high-quality content blended...
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Pulling back the curtain on the dark art of SEO [Q&A]
Search engine optimization (SEO), making sure that websites appear high in search results, can often seem like it exists in a sort of twilight zone somewhere between science and witchcraft. So, how does SEO work? What can it do for your business? And if you do any...
Search Console Is the Gateway to Google’s SEO Data
If you want more information about your site’s natural search performance, Google gives it to you. Take some of it with a grain of salt, but there’s no reason not to listen. Google Search Console’s dashboard view displays messages, errors, performance, and indexation....
How to Create Great Meta Descriptions
Since the early days of SEO, meta descriptions have been an important optimization point. Google continues to maintain that meta descriptions don’t help with rankings whatsoever. But, as an indirect signal, there is anecdotal evidence that indirect attributes of...
Small Business SEO Checklist: 11 Ways to Improve Rankings Today
SEO isn’t easy for any company. But SEO is especially complicated when you have limited time, money, and other resources. For small businesses, it boils down to one question: What can we do today to help improve our rankings? Great organic rankings don’t happen...
Why Google is Forcing You To Have SSL Certificates on Your Websites
Don’t have an SSL Certificate? Google is going to flag your website this year! We turn to the internet for everything. From selling to buying, it is the introduction of an E-world. With this dominating trend, online security has become a necessity. Undoubtedly, Google...
How SEO Audits Can Help Your Company Grow
There is a collective belief that we have successfully entered the 4th Industrial revolution. While the first one was based around the steam engine, the second around electricity, the third around electronics and IT and the fourth one seeks to build upon it and bring...
SEO Best Practices for Small Businesses
Importance of SEO There is a lot of fuss over the term Search Engine Optimization. So much, that SEO has become a buzzword in many ways. But for those of us living and breathing SEO — that is to say, business owners who want their website to appear high on a Google...
Digital Marketing – Take Your Business to the Next Level
SEM & SEO: What You Really Need to Know When it comes to getting the attention of prospects online and turning them into clients, two approaches always come up in strategy sessions – SEM and SEO. In fact, most of the time they are mentioned, it ends up becoming a...
Stop Studying SEO, Start Studying Your Target Audience
There comes a point when an in-house SEO needs to stop paying such close attention to the marketing talking heads and focus more attention instead on the content being consumed by his or her target audience. That’s certainly not to say you shouldn’t be reading this...
GDPR Compliant Websites
A lot of changes are coming for WordPress in 2018, and not the least of which is the General Data Protection Regulation (GDPR) that the European Union is enacting, beginning May 25, 2018. The TL;DR version is that the GDPR says that users have complete control over...