The SEO 101 For Beginners
The SEO Secrets Every Business Should KnowNiagara SEO: Search engine optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement.
Why Search Results Don’t Always Mean Business Results – CONVERSIONS
Aligning search results and business results often boils down to connecting two questions:
What do you want your customers to do?
What do your customers want to do?
SEO Cheat Sheet: 15 Common Oversights Found During Site Audits
SEO. Inbound marketing. Content marketing. Whatever you call it, these are very simple terms for what has become a very complex job.
Keyword Optimization Could be What is Hurting Your Rankings
Businesses often contact SEO companies like RankPop with questions about their website’s rankings. For one reason or another they have realized that their website is ranking much lower than it has in the past, and they cannot identify an immediate cause. They’re not doing anything blatantly negative or against the more obvious of Google’s guidelines, and they’re still working consistently on their SEO… but things still aren’t looking up for them.
Devastating Local SEO Mistakes—and How to Avoid Them
In recent weeks, this blog has focused a great deal on the concept of local SEO—and not without reason. Just consider some of these statistics: An astonishing 97 percent of all consumers search for local businesses on Google, Yahoo, or Bing. Meanwhile, somewhere around 69 percent of all search queries are affected by geographic data or by the searcher’s location—and that number is only going up all the time. In other words: It is imperative for businesses to get local SEO right. This means knowing some of the most common local SEO mistakes, and how to avoid them.
Businesses turn to SEO to improve Web traffic
A website as quiet as a ghost town can’t be good for companies looking to expand their customer base.
Redesigning Your Site? What You Need to Know for SEO
A redesign can be a great boom to a website, but only if it’s done with proper SEO in mind. If it’s neglected, even the redesign of a site with good SEO can end in disaster, with years’ worth of hard work flushed down the drain. Here are the different aspects of SEO to keep in mind during a redesign to preserve good SEO efforts that have already borne fruit.
What Will Google Penguin 2.0 Mean For Website Content?
Ready or not…here it comes. Google’s Penguin 2.0 recently launched on May 22. Affectionately called the “Webspam” update, the newest Penguin on the prowl is dedicated to extermination of any SEO optimization for ranking that it doesn’t like (the “blackhat” stuff). What does this mean for us on the other side of Google? Some of the biggest pieces of the pie that Google is now geared to affect will include PageRank and website backlinks, among a slew of other things.
Bounce Rate – The Hostile Enemy for Your SEO Campaign
Bounce rate is often misunderstood and is one of the key performance indicators while determining the SEO tactics for a particular website. Read on to find out more about it and how you could lower the bounce rate value to a certain extent.
How Much Should You Spend on SEO Services?
The question every business professional must ask is, “How much will we spend on SEO?” Keep reading for all the information you’ll need to make that decision, plus some helpful tips on how SEO agencies work so you can be successful as you forge a crucial partnership with an online marketing firm.
Using SEO to Improve Site Optimization
Search engine optimization is no longer strictly about publishing quality content and building the authority of the content. SEO now involves engaging consumers and building relationships.
SEO Writing And How It’s Changing Science Writing Online
As more and more science writing is done specifically for the web, the way science writers pen their stories is subtly and not-so-subtly changing. Writers are becoming increasingly conscious of search engine optimisation (SEO) and social media optimisation (SMO) for instance. And they are taking those into account as they write. Is this affecting science writing online for the better or worse? And does it matter at all?
Matt Cutts Talks SEO for Google: 9 Things You Should Expect This Summer
The latest Google Webmaster video features Distinguished Engineer Matt Cutts talking about what webmasters can expect to see in the next few months in terms of SEO for Google, particularly changes combating black hat web spam from many different angles in a variety of...