The SEO 101 For Beginners
The SEO Secrets Every Business Should KnowNiagara SEO: Search engine optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement.
Web Writing Advice, Strategy and Tips for Everyone
We communicate what we do, what we’re qualified to do and even who we are through the digital medium. Being able to write gives you complete control over how and what you are telling people about your skills and why what you do matters to someone else.
Google Panda
Google Panda is a change to the Google’s search results ranking algorithm that was first released in February 2011.[1] The change aimed to lower the rank of “low-quality sites”, and return higher-quality sites near the top of the search results.[1][2] CNET reported a surge in the rankings of news websites and social networking sites, and a drop in rankings for sites containing large amounts of advertising.
The Latest Internet Marketing Techniques & SEO Tips Using Google Analytics’ Real-Time
Google analytics Real-Time has opened up a host of new SEO tricks and Internet marketing techniques to help businesses and marketers create more flexible and responsive SEO, content, ads, and marketing campaigns.
9 Keys to Wicked Awesome Landing Pages
While keeping in mind that no landing page is perfect, there are a few simple (and not so simple) rules to creating wicked awesome landing pages. Goal – When you create a landing page what is your goal? Do you want people to download a White Paper, schedule a demo, or...
SEO – Definitions of Common Terms
Email Whether you are an internet marketer or an offline business going online, you are going to hear about search engine optimization (SEO) very early on. SEO is the term online marketers use to refer to the process of getting as much traffic as possible from search...
How social media effects SEO
We all know that social media is important to your marketing strategy. As social media continues to grow and more time is spent maintaining sites, it is important to understand that social media is more than just a branding tool. Social Media Signals There is no doubt...
LinkedIn the best at visitor-to-lead conversions
A recent study from HubSpot revealed that far and away, LinkedIn was the most effective social media platform for generating visitor-to-lead conversions, Social Media Today reports. Specifically, LinkedIn had a 2.6 percent conversion rate – far outpacing both Twitter...
7 Ways to Use Visitor Intelligence in SEO & Marketing
With SEO becoming harder and more complicated to measure and predict, a more comprehensive data approach is required to give you the insight into what’s actually moving the needle for your business.
Over Optimization Penalty Is Coming – Has your SEO strategy changed yet?
Google has never been against SEO. In fact they recommend SEO so that the right websites are presented to the right audience. I had recently shared a news story where Matt Cutts had recommended doing SEO for your website so that search engine bots can see your website and present it in the search results.
SEO Tips By Matt Cutts – Three SEO Strategies of 2011 still valid in 2012
Page Speed, proper Content management system, internal linking and social media The whole SEO world listens when Google’s SEO go-to guy Matt Cutts offers tips. If you are doing a part of search engine optimization in-house, this post would be of great use to you....
Facebook Timeline gives big boost in social engagement for brands
So far 8 million brands have migrated their page to the new Timeline design. This is roughly a quarter of all the brands currently on the network, which helped Facebook in the face of the inevitable criticism that always greets major changes. Pages that have not already change their layout will automatically move to Timeline at the end of this month.
Google to penalise “overoptimised” SEO
Google’s Matt Cutts said that the company would move to “level the playing field” between sites that alter their site extensively to gain better search results over those that were simply “making great content.”