The SEO 101 For Beginners

This new technology will dramatically change SEO, but not in the sense of search engine rankings or how your website is optimized. This will change the behavior of a user’s decision to visit your website based on your site’s first impression. This is either good news or bad news for some companies and highlights the importance of a good web designer.

While Google refines this product offering, Google Boost is currently limited to testing in Chicago, Houston, and San Francisco. In order to set up a Google Boost ad, a local business must claim their Places Page first and the ads are then created directly in the Google Places account. Here’s how they work:

When Google’s search engine believes the searcher wants information about a location, it returns local businesses high in the search engine results page. The new results in Place Search supports longer descriptions and reviews. Scroll down the page and the map follows along in the browser window.

Looking for new ways to grow your online business? This issue we have some helpful resources to help you do just that, including five tips to improve your website’s design, a checklist for superior customer service and insights from a leading consumer electronics retailer.

Personally, I would recommend using HTML5 where you think that it already makes sense, perhaps reverting to HTML4 if you can determine that the browser won’t support the elements of HTML5 that you use properly. While this will not result in an advantage for your content in our search results, it generally wouldn’t be disadvantageous either.

The improvements made by Google to its homepage once again highlight the importance of using a range of SEO techniques and getting your business noticed in as many productive ways as possible. We at SEO Consult can help you with all aspects of your SEO campaign and have the methods and tools you need to succeed.

Halloween is the time of year when people dress up as ghosts, ghouls, goblins and other malevolent creatures that patrol the streets in search of candy and a good scare or two. In the SEO world, terrors lurk behind every corner of the web on a daily basis, pitfalls that can cause your site to fall in the rankings – or even worse, drop from the SERPs altogether.

Just recently Google unveiled their newest feature; Google Instant. Google Instant is all about predicting what a user will search for, helping to fill in the rest of the phrase, and instantly giving the results. No longer will users be forced to wait for Google to reload; the results are simply instant (or close).

Some of the tactical execution is different depending on resources and scope, but ultimately we need to use this data to understand how our SEO campaign is performing and to prioritize opportunities within the campaign so that we achieve the highest possible ROI.