The SEO 101 For Beginners

Marketers who can show CEOs and CFOs how SEO can meet their goals will get the attention and the budgets, Moran says. But don’t try and teach them all about search or get them to care about referrals, page views or attribution models, he says.

The initial part of your plan will involve an analysis of the existing content of your site, the formulation of a competitive keyword list, and a plan for the search engine optimisation techniques to apply to your site.

Keywords density, the number of times the selected keywords and phrases must appear in the text, is important. Too little use of keywords and phrases or overuse of keywords (called keyword stuffing) is harmful for any website.

For all those who have a content website, they need to talk & make their content writers understand the concept of page views as well as SEO traffic.

Keywords are the first point of contact between a user and a search engine. Understanding what users are looking for and providing them with a relevant product is our job. Making your content get noticed by a search engine is the job of SEO.

Can you be found on the first page of Google when your potential customers are searching for you?

When it comes down to it, SEO is about clear communication between your site and the search engines.

You can easily pick a technology to build your site that will cause search engines to not crawl your site,

It’s not always easy selling SEO to the boss set on tightening the purse strings. Once in a while you get the naysayers who think SEO doesn’t work. Well, Lee Odden has compiled a list of stats that will arm you when you require ammunition. He realizes no industry is perfect, but writes that it’s clear SEO has become a powerful marketing channel. The stats he provides range from a poll on the top digital marketing tactics, to eMarketer and SEMPO data.

Here is a list of terms for some of the more commonly used SEO methods.

First of all, your image should be an inherent part of a page and share the same theme. I.e. the page’s title, headings, body text must tell visitors the same story that the image tells.