The SEO 101 For Beginners
The SEO Secrets Every Business Should KnowNiagara SEO: Search engine optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement.
9 Content Optimization Tools
Contextual relevance in search engine optimization refers to how the content on a website aligns with searchers’ words and phrases. It is one of the strongest ranking factors. However, figuring out what the content should be relevant to and then optimizing that...
5 Common Mistakes That Jeopardize SEO Strategies
Search engine optimization (SEO) is an incredibly useful tool in the arsenal of a digital marketer. When used correctly, SEO can catapult a website out of obscurity and in front of its most relevant audience, enhancing brand authority and driving inquiries. However,...
Is SEO Really Complex or Are We Overcomplicating It?
What Exactly Complicates Your SEO Efforts? SEO itself is a complicated discipline. It combines a large number of tools, best practices that evolve occasionally, and constantly adjusting to Google updates. The main reason behind the complexity we now experience is...
Google March 2019 Core Update
SEOs show mixed results following Google March 2019 core update The data was not conclusive on any specific tactic or type of site impacted by the algorithm change. We asked you to help us analyze the March 12 core update and after over 500 results we wanted to share...
My Boss Got an Email Saying Our SEO Sucks
Everyone is always trying to steal my business. I know that my clients are constantly bombarded with messages from other “SEO practitioners” who are disparaging our work. The proliferation of cheap (or free) simplistic tools that provide surface-level “analysis” of...
The Top 5 Ways to Prove the Real Value of SEO
Google’s algorithm has evolved. Through AI and advancements in machine learning, it is continually learning to become smarter. Today, it’s even more difficult to get to the top of Google’s page 1. With SEO becoming more challenging and the SERPs constantly changing,...
SEO Maintenance Checklist: Crucial Daily, Monthly, Quarterly & Yearly Tasks
SEO is a discipline that requires strategy and specific tactics over time to be successful.While audits and one-time optimizations can have some impact on organic positions, it is hard to find sustainable rankings, organic traffic, and conversion goal growth without...
What Is Rank Transition & What Does It Mean for SEO?
We’ve all been there. A client, or boss, presents a problem with the website: “Rankings are down despite all this work we have done on the site.” You scratch your head looking at the pages you updated with internal linking, meta tag updates, and perhaps some small...
Voice Search Will Dominate SEO in 2019: Here’s How You Can Benefit
While voice-activated technologies were once a novelty, there are now a variety of them on the market that use the power of speech recognition for diverse reasons. Instead of typing, consumers use voice input to quickly and easily perform a number of tasks. Cortana,...
Best free SEO tools to Use
Everyone loves a freebie, so here are some of the best SEO tools that will make your life a little easier – gratis. In the world of SEO, we all love a hack, all the more so when it is free. With so many tools out there promising to make the lives of SEOs and digital...
Don’t jeopardize your website with SEO tricks
Search Engine Optimization, or SEO, is critical to small-business growth. It’s how well your website ranks when customers search your industry. Good SEO is the result of art and science, but few business owners truly understand the process. That misunderstanding has...
Things to Consider Before Hiring an SEO Specialist for Your Business
SEO (search engine optimization) is a vital part of creating and sustaining a successful business, as it is the key to being noticed by major search engines like Google. SEO done well takes specific knowledge and skills, so it makes sense to hire a specialist to...