Small Business SEO
The SEO Secrets Every Business Should KnowPulling back the curtain on the dark art of SEO [Q&A]
Search engine optimization (SEO), making sure that websites appear high in search results, can often seem like it exists in a sort of twilight zone somewhere between science and witchcraft. So, how does SEO work? What can it do for your business? And if you do any...
Search Console Is the Gateway to Google’s SEO Data
If you want more information about your site’s natural search performance, Google gives it to you. Take some of it with a grain of salt, but there’s no reason not to listen. Google Search Console’s dashboard view displays messages, errors, performance, and indexation....
Why Your Business Can No Longer Afford to Ignore SEO
Search engine optimization (SEO) refers to the art and science of optimizing websites utilizing both "on-page" and "off page" factors to influence Google's search algorithm to rank that site or page for specific keyword queries entered by web users. This process is an...
Small Business SEO Checklist: 11 Ways to Improve Rankings Today
SEO isn’t easy for any company. But SEO is especially complicated when you have limited time, money, and other resources. For small businesses, it boils down to one question: What can we do today to help improve our rankings? Great organic rankings don’t happen...
5 tips to design your website with an SEO focus
With billions of people using the Internet for almost every search imaginable, businesses absolutely MUST HAVE an online presence. But is a website even worth it if no one can find it? SEO strategies can help your website reach out to your target audience because they...
Why WordPress Is Good For Your Business Website
WordPress is one of the most popular website platforms on the web. It powers over 50 million websites online. In fact, estimates go as high as 30% of all websites. As a business owner, you might be thinking about using paid website builders or platforms. Meanwhile,...
Why Google is Forcing You To Have SSL Certificates on Your Websites
Don’t have an SSL Certificate? Google is going to flag your website this year! We turn to the internet for everything. From selling to buying, it is the introduction of an E-world. With this dominating trend, online security has become a necessity. Undoubtedly, Google...
How SEO Audits Can Help Your Company Grow
There is a collective belief that we have successfully entered the 4th Industrial revolution. While the first one was based around the steam engine, the second around electricity, the third around electronics and IT and the fourth one seeks to build upon it and bring...
SEO Best Practices for Small Businesses
Importance of SEO There is a lot of fuss over the term Search Engine Optimization. So much, that SEO has become a buzzword in many ways. But for those of us living and breathing SEO — that is to say, business owners who want their website to appear high on a Google...
Digital Marketing – Take Your Business to the Next Level
SEM & SEO: What You Really Need to Know When it comes to getting the attention of prospects online and turning them into clients, two approaches always come up in strategy sessions – SEM and SEO. In fact, most of the time they are mentioned, it ends up becoming a...
Stop Studying SEO, Start Studying Your Target Audience
There comes a point when an in-house SEO needs to stop paying such close attention to the marketing talking heads and focus more attention instead on the content being consumed by his or her target audience. That’s certainly not to say you shouldn’t be reading this...
GDPR Compliant Websites
A lot of changes are coming for WordPress in 2018, and not the least of which is the General Data Protection Regulation (GDPR) that the European Union is enacting, beginning May 25, 2018. The TL;DR version is that the GDPR says that users have complete control over...