Small Business SEO
The SEO Secrets Every Business Should KnowSEO Writing And How It’s Changing Science Writing Online
As more and more science writing is done specifically for the web, the way science writers pen their stories is subtly and not-so-subtly changing. Writers are becoming increasingly conscious of search engine optimisation (SEO) and social media optimisation (SMO) for instance. And they are taking those into account as they write. Is this affecting science writing online for the better or worse? And does it matter at all?
Matt Cutts Talks SEO for Google: 9 Things You Should Expect This Summer
The latest Google Webmaster video features Distinguished Engineer Matt Cutts talking about what webmasters can expect to see in the next few months in terms of SEO for Google, particularly changes combating black hat web spam from many different angles in a variety of...
Top Five SEO Mistakes According To Google’s Matt Cutts
In a recently published video, Matt Cutts, Google’s head of search spam, listed off the top five SEO mistakes webmasters make. Matt said these are not the most devastating mistakes, but rather, the most common mistakes. (1) Not having a website or having a website...
Are You Getting Effective SEO and Digital Marketing?
Your digital marketing agency is responsible for ensuring that your website is fully optimised and is being seen and used by the right people. In order to do this they need to employ a three-pronged approach.
6 Ways to Piss Off Google Penguin & Tank Your SEO
We're approaching the 1-year anniversary since the Google Penguin introduction on April 24, 2012. Yet many marketers either still don't fully understand what the algorithm update entails or have been naive to the fact that ignoring the update can have major...
5 Key Mistakes That Will Ruin Your Website’s SEO
According to Matt Cutts of Google, only 20% of the U.S. population has heard of Search Engine Optimization (SEO). That leaves a staggering 80% of people who are unfamiliar with the practice. And it’s likely a high percentage of this population has a website or helps maintain one.
4 Essential Free Google Analytics SEO Custom Reports
The out-of-the-box SEO (organic search) reports in Google Analytics a very limited and provides little insigths beyond the top-level KPI’s. However if you take advantage of the Google Analytics Custom Reports you are able to pull out very valuable and actionable SEO insights. Below I have listed a couple of such custom SEO reports and described how to use the data you get from them.
Web Design and SEO: How to Make Your Website Look Good and Rank Well
In working with both web designers and search engine optimizers, one thing I’ve noticed is this: They’re often at odds with each other. It’s unfortunate that too many web designers think SEO is snake oil (or evil, or unethical — whatever you want to call it) and many SEO “experts” have no clue about design.
3 Commonly Overlooked WordPress SEO Tweaks
WordPress is the most popular CMS in the world, particularly with Internet marketers and SEOs. Its a great system that is easy to use and provides a huge amount of flexibility. Here are some advanced techniques to give your site that extra push:
5 Deadly Sins of SEO and Online Marketing
Internet marketing can be a minefield. There's no official textbook on proper strategy or tactics. It's up to business owners, and the marketing and search engine optimization (SEO) professionals they might hire, to figure out what works and what doesn't. Since...
Expected Changes In SEO This 2013
As most webmasters know, SEO is the key to achieving a decent amount of targeted traffic. If you have a lot of visitors then it means more business for you. Search Engine Optimization has constantly been changing for years now. Search engines have also devised ways on...
Ask An SEO Expert – Over Optimization
Even if it does today, it probably won’t tomorrow. All you have to do is look back at 2011, and then 2012 with Penguin update to actually get an idea of kind of why that is, and where the future is that Google’s trying to go. That’s how you optimize without overdoing it. That’s how we kind of future-proof ourselves from over optimization or future penalties.