Small Business SEO
The SEO Secrets Every Business Should KnowA Wish for SEO in 2013
I will remember 2012 as the year when SEO took a giant leap forward. It was the year when it became evident –among other things due to the diverse Google updates (Pandas and Penguins)– that if we looked to achieve consistent SEO growth over time we should definitely...
SEO Buying & Selling: 4 Tricks Creating Unachievable Expectations
SEO (including the building of backlinks and the creation of social signals) requires a content marketing strategy. In fact, it is impossible to execute on SEO without one. Buyers’ expectations of SEO services will be better met if they also buy into a content marketing strategy.
Starting from 2013, ‘Search = Google + Bing+?’
Bing says “Search engine optimization is a valid practice which seeks to improve a website, making content easier to find and more relevant.”
10 SEO Tips to Improve Your Search Rankings–and Your Website
SEO, when done well—with quality in mind—doesn’t just help increase your search rankings; it also improves your entire website from the viewpoint of search engines as well as your visitors. And that, rather than a cheap shot at fooling search engine algorithms, should be the ultimate aim of your SEO campaign.
Google Panda Refresh November 2012
Confirmed: Google Panda Refresh #22 On November 21st; 0.8% Of Queries Impacted Google has confirmed that they ran a refresh to the Google Panda algorithm on Wednesday, November 21st. On November 20th, we asked Google about a Panda refresh – since we were fairly...
Using Keyword Research beyond SEO
Keyword research is one of the foundational pieces of search engine optimization because it illuminates the exact words real-life customers use to search for the products we sell. But why stop there? The insights that keyword research provides can inform other many other areas of the business as well.
Taking the snake oil out of SEO
There’s an art, and a method, to search engine optmisation. Among my technology peers there are certain terms that are almost guaranteed to get some eyes vigorously rolling – such as Y2K, Web 2.0, SEO.
SEO Content Writing – Best Practices
Search Engine Optimization (SEO) has truly come to the fore in recent years with several companies realizing the importance of online marketing. SEO is a specialized art aimed at procuring maximum visibility and penetration of an entity’s offerings; hence it follows that SEO writing too necessitates high expertise to achieve the same ends.
The Real Truth – Why Your Business Needs SEO
SEO can do this by bringing in more targeted traffic to your website (versus someone randomly stumbling upon your site or visiting it directly using your URL) that is ready to buy one of your products or services. Your visitors might be ready to buy right now, or they might be on the hunt for information to help them make their decision.
Matt Cutts On Why Google Doesn’t Provide An SEO Quality CheckList
“We don’t want to make it easy for the spammers, but we do want to make it as easy as possible for everybody else,” he adds. “There’s inherently a tension there, and we’re always trying to find the features that will help regular people while not just making it easy to spam Google.”
Things People Shouldn’t Say About Your SEO
Everybody thinks their SEO is the best. Guess what? It’s not. Not yours, not mine, not anybody’s. I didn’t say your SEO strategies aren’t good, but there is always room for improvement.
Common SEO Mistakes
SEO stands for Search Engine Optimization. This is an online marketing strategy that aims at ensuring websites rank high in search results of search engines. Internet users tend to trust the information they find on the first pages of search engines. Unless they are specifically looking for a particular business, they tend to settle on the ones that rank first. Just like any marketing strategy, SEO has to be properly planned and done. Failure to which, the business does not grow. Here are a few SEO mistakes that people make.