Small Business SEO Niagara - Website & Digital Marketing

Marketing Company Conducts Poll on Preferred Search Engine

In 2007, Facebook launched Facebook Platform to empower developers and entrepreneurs around the world make the Web more social for users. Millions of Facebook users return to the site each day, providing unparalleled distribution potential for applications and the opportunity to build a business that is highly relevant to people’s lives.

Choose SEO Friendly Web Design

Getting web design done by an SEO company is a very important step towards creating a website that will be a success. There are many reasons that you might want to start a website. You might want to promote a new business that you have just started. You also might...

Google Reveals Plans to Put the Breaks on Negative SEO

Google is reportedly set to take steps to control unwanted, or negative SEO. The search giant is expected to unveil a new feature that will facilitate the reporting of incoming web site links that are bad. The practice, referred to as disavowing links, is anticipated to be put into practice within the next few months according to a prominent member of Google’s search quality team.

Google’s Penguin Update Continues to Smack Small Business

Last week, a small business owner talked to me about his new marketing plan. It went something like this: Facebook, Twitter, Pinterest, Google+, MySpace, blog, blog outreach, YouTube videos, forum posting, SEO articles written and posted to Squidoo, every other article site then promoted on StumbleUpon, Digg, Reddit and every other appropriate sharing site.

3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

Google’s most recent Penguin update has caused a storm of controversy since it began cracking down on search engine enemy No. 1: “unnatural” links. The Panda update targeted low value on-page optimization focusing on duplicate content and spammy outbound links, while...

Web Writing Advice, Strategy and Tips for Everyone

We communicate what we do, what we’re qualified to do and even who we are through the digital medium. Being able to write gives you complete control over how and what you are telling people about your skills and why what you do matters to someone else.

Google Panda

Google Panda is a change to the Google’s search results ranking algorithm that was first released in February 2011.[1] The change aimed to lower the rank of “low-quality sites”, and return higher-quality sites near the top of the search results.[1][2] CNET reported a surge in the rankings of news websites and social networking sites, and a drop in rankings for sites containing large amounts of advertising.

The Latest Internet Marketing Techniques & SEO Tips Using Google Analytics’ Real-Time

Google analytics Real-Time has opened up a host of new SEO tricks and Internet marketing techniques to help businesses and marketers create more flexible and responsive SEO, content, ads, and marketing campaigns.

9 Keys to Wicked Awesome Landing Pages

While keeping in mind that no landing page is perfect, there are a few simple (and not so simple) rules to creating wicked awesome landing pages. Goal – When you create a landing page what is your goal? Do you want people to download a White Paper, schedule a demo, or...

SEO – Definitions of Common Terms

Email Whether you are an internet marketer or an offline business going online, you are going to hear about search engine optimization (SEO) very early on. SEO is the term online marketers use to refer to the process of getting as much traffic as possible from search...

How social media effects SEO

We all know that social media is important to your marketing strategy. As social media continues to grow and more time is spent maintaining sites, it is important to understand that social media is more than just a branding tool. Social Media Signals There is no doubt...

LinkedIn the best at visitor-to-lead conversions

A recent study from HubSpot revealed that far and away, LinkedIn was the most effective social media platform for generating visitor-to-lead conversions, Social Media Today reports. Specifically, LinkedIn had a 2.6 percent conversion rate – far outpacing both Twitter...