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SEO Cheat Sheet: 15 Common Oversights Found During Site Audits
SEO. Inbound marketing. Content marketing. Whatever you call it, these are very simple terms for what has become a very complex job.
Keyword Optimization Could be What is Hurting Your Rankings
Businesses often contact SEO companies like RankPop with questions about their website’s rankings. For one reason or another they have realized that their website is ranking much lower than it has in the past, and they cannot identify an immediate cause. They’re not doing anything blatantly negative or against the more obvious of Google’s guidelines, and they’re still working consistently on their SEO… but things still aren’t looking up for them.
Google Launches Carousel: What It Means For Local Search
Sure, Carousel looks cool—but is it really that important? You bet your you-know-what. Local search (and visibility) has become increasingly important, and this new Google feature underscores how optimal online visibility can help your prospective customers more easily find you (translation: spend money with you).
Yelp new feature closes gap between local SEO and sales
Yelp has 102 million monthly unique visitors, and unlike some other social networks, the majority of these internet users are on the verge of making a purchase. Therefore, it’s prudent for brands to make the buying process as painless as possible.
Top 5 Videos from Google’s SEO Guru, Matt Cutts
In the SEO world , there’s no bigger name than Matt Cutts, the Head of Webspam at Google (read: the leader of the SEO world.) Matt wears colorful t-shirts, polos, runs ultra marathons and is a genuinely nice guy. A few times a week he posts a new YouTube video on the Google Webmaster Help YouTube Channel. He has amassed almost 18 hours of video spread over nearly 500 videos. Some of these videos are pretty detailed, technical and way over the average Joe’s head, but most of them offer excellent tips for search engine optimization beginners and small business owners. We’ve scoured the depths of YouTube to bring you 5 of the best of Matt Cutts videos.
Devastating Local SEO Mistakes—and How to Avoid Them
In recent weeks, this blog has focused a great deal on the concept of local SEO—and not without reason. Just consider some of these statistics: An astonishing 97 percent of all consumers search for local businesses on Google, Yahoo, or Bing. Meanwhile, somewhere around 69 percent of all search queries are affected by geographic data or by the searcher’s location—and that number is only going up all the time. In other words: It is imperative for businesses to get local SEO right. This means knowing some of the most common local SEO mistakes, and how to avoid them.
Businesses turn to SEO to improve Web traffic
A website as quiet as a ghost town can’t be good for companies looking to expand their customer base.
Redesigning Your Site? What You Need to Know for SEO
A redesign can be a great boom to a website, but only if it’s done with proper SEO in mind. If it’s neglected, even the redesign of a site with good SEO can end in disaster, with years’ worth of hard work flushed down the drain. Here are the different aspects of SEO to keep in mind during a redesign to preserve good SEO efforts that have already borne fruit.
What Will Google Penguin 2.0 Mean For Website Content?
Ready or not…here it comes. Google’s Penguin 2.0 recently launched on May 22. Affectionately called the “Webspam” update, the newest Penguin on the prowl is dedicated to extermination of any SEO optimization for ranking that it doesn’t like (the “blackhat” stuff). What does this mean for us on the other side of Google? Some of the biggest pieces of the pie that Google is now geared to affect will include PageRank and website backlinks, among a slew of other things.
Bounce Rate – The Hostile Enemy for Your SEO Campaign
Bounce rate is often misunderstood and is one of the key performance indicators while determining the SEO tactics for a particular website. Read on to find out more about it and how you could lower the bounce rate value to a certain extent.
How Much Should You Spend on SEO Services?
The question every business professional must ask is, “How much will we spend on SEO?” Keep reading for all the information you’ll need to make that decision, plus some helpful tips on how SEO agencies work so you can be successful as you forge a crucial partnership with an online marketing firm.
Using SEO to Improve Site Optimization
Search engine optimization is no longer strictly about publishing quality content and building the authority of the content. SEO now involves engaging consumers and building relationships.
SEO Writing And How It’s Changing Science Writing Online
As more and more science writing is done specifically for the web, the way science writers pen their stories is subtly and not-so-subtly changing. Writers are becoming increasingly conscious of search engine optimisation (SEO) and social media optimisation (SMO) for instance. And they are taking those into account as they write. Is this affecting science writing online for the better or worse? And does it matter at all?
Matt Cutts Talks SEO for Google: 9 Things You Should Expect This Summer
The latest Google Webmaster video features Distinguished Engineer Matt Cutts talking about what webmasters can expect to see in the next few months in terms of SEO for Google, particularly changes combating black hat web spam from many different angles in a variety of...
70% of Customers Pay Under $1,000 for SEO Per Month
Bright Local also discovered that 70 percent of customers were paying under $1,000 per month for SEO services, while the most SEOs handle between 6-10 customers.
Top Five SEO Mistakes According To Google’s Matt Cutts
In a recently published video, Matt Cutts, Google’s head of search spam, listed off the top five SEO mistakes webmasters make. Matt said these are not the most devastating mistakes, but rather, the most common mistakes. (1) Not having a website or having a website...
3 Ways to Avoid Keyword Misuse
Even if you’re new to the SEO industry you’re aware of the importance of keywords. They drive almost every part of an SEO strategy and our businesses wouldn’t survive long without them. Keywords are what the best search engine optimization companies use to tell search...
Are You Getting Effective SEO and Digital Marketing?
Your digital marketing agency is responsible for ensuring that your website is fully optimised and is being seen and used by the right people. In order to do this they need to employ a three-pronged approach.
6 Ways to Piss Off Google Penguin & Tank Your SEO
We're approaching the 1-year anniversary since the Google Penguin introduction on April 24, 2012. Yet many marketers either still don't fully understand what the algorithm update entails or have been naive to the fact that ignoring the update can have major...
SEO Ranking Tools: Traffic Rank, PageRank and mozRank Explained
Just when you think you’ve got SEO down, Google keeps you on your toes. Look what Google Penguin tossed into the mix in just one year. SEO is a strategic chess-like game of moves which is all suited in relevance to your measurement tool.
Internet Marketing Optimization Company
Information, tips and helpful hints for people performing Internet marketing optimization, including search engine optimization (SEO), pay per click (PPC), analytics, conversion rate optimization (CRO), Web design and information architecture, social media marketing (SMM) and more. We generate traffic that converts.
Does Your SEO Services Provider Do Enough Keyword Research?
If you’re using SEO services in order to improve your website’s visibility on the Internet, you’ve probably heard all about keywords and keyword phrases and how important they are to your company’s online success. But do you truly understand what they are and their role in your company’s marketing plan?
Black Hat SEO Techniques to Avoid
Black hat SEO techniques, encapsulated by spamdexing, entail manipulating how search engines perceive the relevance of a Web page in a way that is often inconsistent with the search engines’ guidelines. Hidden text, cloaking, and blog comment spam are examples of black hat SEO.
5 Key Mistakes That Will Ruin Your Website’s SEO
According to Matt Cutts of Google, only 20% of the U.S. population has heard of Search Engine Optimization (SEO). That leaves a staggering 80% of people who are unfamiliar with the practice. And it’s likely a high percentage of this population has a website or helps maintain one.
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