Niagara SEO: Search Engine Optimization

Here’s how you can get ahead of your competitors in a highly competitive market.

Niagara SEO: Search engine optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement.

4 Essential Free Google Analytics SEO Custom Reports

The out-of-the-box SEO (organic search) reports in Google Analytics a very limited and provides little insigths beyond the top-level KPI’s. However if you take advantage of the Google Analytics Custom Reports you are able to pull out very valuable and actionable SEO insights. Below I have listed a couple of such custom SEO reports and described how to use the data you get from them.

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Web Design and SEO: How to Make Your Website Look Good and Rank Well

In working with both web designers and search engine optimizers, one thing I’ve noticed is this: They’re often at odds with each other. It’s unfortunate that too many web designers think SEO is snake oil (or evil, or unethical — whatever you want to call it) and many SEO “experts” have no clue about design.

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5 Deadly Sins of SEO and Online Marketing

Internet marketing can be a minefield. There's no official textbook on proper strategy or tactics. It's up to business owners, and the marketing and search engine optimization (SEO) professionals they might hire, to figure out what works and what doesn't. Since...

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Expected Changes In SEO This 2013

As most webmasters know, SEO is the key to achieving a decent amount of targeted traffic. If you have a lot of visitors then it means more business for you. Search Engine Optimization has constantly been changing for years now. Search engines have also devised ways on...

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Top 5 YouTube SEO Secrets Revealed

YouTube results claiming the #2 and #3 ranks in Google search for “how to tie a tie” Some mind boggling YouTube Stats to get you in the mood: - 800 million unique monthly users - 4 billion+ videos are viewed every day - The amount of video uploaded to YouTube in one...

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Ask An SEO Expert – Over Optimization

Even if it does today, it probably won’t tomorrow. All you have to do is look back at 2011, and then 2012 with Penguin update to actually get an idea of kind of why that is, and where the future is that Google’s trying to go. That’s how you optimize without overdoing it. That’s how we kind of future-proof ourselves from over optimization or future penalties.

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A Wish for SEO in 2013

I will remember 2012 as the year when SEO took a giant leap forward. It was the year when it became evident –among other things due to the diverse Google updates (Pandas and Penguins)– that if we looked to achieve consistent SEO growth over time we should definitely...

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10 SEO Tips to Improve Your Search Rankings–and Your Website

SEO, when done well—with quality in mind—doesn’t just help increase your search rankings; it also improves your entire website from the viewpoint of search engines as well as your visitors. And that, rather than a cheap shot at fooling search engine algorithms, should be the ultimate aim of your SEO campaign.

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Taking the snake oil out of SEO

There’s an art, and a method, to search engine optmisation. Among my technology peers there are certain terms that are almost guaranteed to get some eyes vigorously rolling – such as Y2K, Web 2.0, SEO.

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The Real Truth – Why Your Business Needs SEO

SEO can do this by bringing in more targeted traffic to your website (versus someone randomly stumbling upon your site or visiting it directly using your URL) that is ready to buy one of your products or services. Your visitors might be ready to buy right now, or they might be on the hunt for information to help them make their decision.

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Common SEO Mistakes

SEO stands for Search Engine Optimization. This is an online marketing strategy that aims at ensuring websites rank high in search results of search engines. Internet users tend to trust the information they find on the first pages of search engines. Unless they are specifically looking for a particular business, they tend to settle on the ones that rank first. Just like any marketing strategy, SEO has to be properly planned and done. Failure to which, the business does not grow. Here are a few SEO mistakes that people make.

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1 Million Websites Ignoring Fundamental SEO

1 Million Site ResearchNew research analyzing one million of the most popular websites worldwide shows that just 9.6% of these sites have fundamental web page elements correct. Search engines, like Google, use these elements in their ranking formulas to find and properly index content on web pages.

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3 SEO Methods to Avoid

Spun Content
This is probably the worst thing that you can do if you are going to do SEO for your website. Search engines are focused on the quality of the content, and how can you expect your spun content to have good quality? Again, it all comes down to the belief that building links at will is the best way to optimize a website. But the truth is that you need to focus more on creating new and informative content that will provide everything that your readers would like to read. If you really want to get the most out of your SEO campaign, you need to make sure that you will be building your website based on quality and the relevance of the links not on the quantity.

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Small Business Local SEO Strategies

Small businesses know just how difficult it can be to attract new business to their physical location. It’s tough to run your business and manage your marketing efforts at the same time—just one more ball to juggle with the rest of your responsibilities.  Many...

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