The SEO 101 For Beginners

The SEO Secrets Every Business Should Know

Niagara SEO: Search engine optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement.

SEO Content Writing – Best Practices

Search Engine Optimization (SEO) has truly come to the fore in recent years with several companies realizing the importance of online marketing. SEO is a specialized art aimed at procuring maximum visibility and penetration of an entity’s offerings; hence it follows that SEO writing too necessitates high expertise to achieve the same ends.

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The Real Truth – Why Your Business Needs SEO

SEO can do this by bringing in more targeted traffic to your website (versus someone randomly stumbling upon your site or visiting it directly using your URL) that is ready to buy one of your products or services. Your visitors might be ready to buy right now, or they might be on the hunt for information to help them make their decision.

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Common SEO Mistakes

SEO stands for Search Engine Optimization. This is an online marketing strategy that aims at ensuring websites rank high in search results of search engines. Internet users tend to trust the information they find on the first pages of search engines. Unless they are specifically looking for a particular business, they tend to settle on the ones that rank first. Just like any marketing strategy, SEO has to be properly planned and done. Failure to which, the business does not grow. Here are a few SEO mistakes that people make.

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Google’s Penguin & Panda – New Exact Match Domain (EMD)

Google has been quoted as saying there are anywhere between 500-600 changes to its algorithm in a year, but most are minor tweaks. However, most SEO’s are now familiar with the infamous Panda / Penguin duo (and if they’re not, you need to find a new SEO company quickly). These updates affect anyway from 0.6% to 3%+ of the organic results to a noticeable degree.

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1 Million Websites Ignoring Fundamental SEO

1 Million Site ResearchNew research analyzing one million of the most popular websites worldwide shows that just 9.6% of these sites have fundamental web page elements correct. Search engines, like Google, use these elements in their ranking formulas to find and properly index content on web pages.

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3 SEO Methods to Avoid

Spun Content
This is probably the worst thing that you can do if you are going to do SEO for your website. Search engines are focused on the quality of the content, and how can you expect your spun content to have good quality? Again, it all comes down to the belief that building links at will is the best way to optimize a website. But the truth is that you need to focus more on creating new and informative content that will provide everything that your readers would like to read. If you really want to get the most out of your SEO campaign, you need to make sure that you will be building your website based on quality and the relevance of the links not on the quantity.

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Small Business Local SEO Strategies

Small businesses know just how difficult it can be to attract new business to their physical location. It’s tough to run your business and manage your marketing efforts at the same time—just one more ball to juggle with the rest of your responsibilities.  Many...

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The Definitive Guide to Local SEO

If your business has a physical location, you’ve undoubtedly been told that you need local SEO. But for many business owners, local SEO remains shrouded in mystery; what does “Local SEO” even mean? What do you need to do? Why do you need it? I caught up with Sam...

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