Small Business SEO Niagara - Website & Digital Marketing

Google’s Penguin & Panda – New Exact Match Domain (EMD)

Google has been quoted as saying there are anywhere between 500-600 changes to its algorithm in a year, but most are minor tweaks. However, most SEO’s are now familiar with the infamous Panda / Penguin duo (and if they’re not, you need to find a new SEO company quickly). These updates affect anyway from 0.6% to 3%+ of the organic results to a noticeable degree.

Bing vs. Google: A Search Engine Taste Test (Of Things To Come?)

Let’s begin this article with my bias; I use Google but I genuinely appreciate Bing. When Bing first launched it was, in no uncertain terms, a pretty lackluster search engine when one compared it to the gorilla in the room.

1 Million Websites Ignoring Fundamental SEO

1 Million Site ResearchNew research analyzing one million of the most popular websites worldwide shows that just 9.6% of these sites have fundamental web page elements correct. Search engines, like Google, use these elements in their ranking formulas to find and properly index content on web pages.

3 SEO Methods to Avoid

Spun Content
This is probably the worst thing that you can do if you are going to do SEO for your website. Search engines are focused on the quality of the content, and how can you expect your spun content to have good quality? Again, it all comes down to the belief that building links at will is the best way to optimize a website. But the truth is that you need to focus more on creating new and informative content that will provide everything that your readers would like to read. If you really want to get the most out of your SEO campaign, you need to make sure that you will be building your website based on quality and the relevance of the links not on the quantity.

Small Business Local SEO Strategies

Small businesses know just how difficult it can be to attract new business to their physical location. It’s tough to run your business and manage your marketing efforts at the same time—just one more ball to juggle with the rest of your responsibilities. Many...

The Definitive Guide to Local SEO

If your business has a physical location, you’ve undoubtedly been told that you need local SEO. But for many business owners, local SEO remains shrouded in mystery; what does “Local SEO” even mean? What do you need to do? Why do you need it? I caught up with Sam...

Best Practices for Google: Panda vs. Penguin

Lolz cats may seem like the most important animal of the web, but Panda and Penguin can stop you right in your tracks. These two Google algorithms have cut down hundreds of websites and put them on the lowest pages of Google Search. Panda used to be the algorithm that...

Google’s Venice Update: A Push For Local SEO

You probably know about Google’s Panda and Penguin algorithm updates, but what about the Venice update? A few months ago, Google rolled out Venice, which focused largely on local search. Although it’s a bit under the radar, the Venice update is extremely important for...

Choose SEO Friendly Web Design

Getting web design done by an SEO company is a very important step towards creating a website that will be a success. There are many reasons that you might want to start a website. You might want to promote a new business that you have just started. You also might...

Google’s Penguin Update Continues to Smack Small Business

Last week, a small business owner talked to me about his new marketing plan. It went something like this: Facebook, Twitter, Pinterest, Google+, MySpace, blog, blog outreach, YouTube videos, forum posting, SEO articles written and posted to Squidoo, every other...

Growing Your Business By Branding Through SEO

You’re surfing your favorite news portal before leaving for work. Almost subliminally, you notice an ad for a new book on financial planning. Next, you drop by a forum to chat, and someone is talking about the same book. You then quickly pop in to Amazon.com to select some reading material for a weekend trip – and there’s the title again, in the recommended list of “Weekly Picks”.

5 Small Business SEO Campaign ROI Secrets

Making search engine optimization (SEO) work in a competitive keyword space is difficult. The secret about Google is out – there’s big traffic to be found.