Stop Studying SEO, Start Studying Your Target Audience

There comes a point when an in-house SEO needs to stop paying such close attention to the marketing talking heads and focus more attention instead on the content being consumed by his or her target audience. That’s certainly not to say you shouldn’t be reading this...

GDPR Compliant Websites

A lot of changes are coming for WordPress in 2018, and not the least of which is the General Data Protection Regulation (GDPR) that the European Union is enacting, beginning May 25, 2018. The TL;DR version is that the GDPR says that users have complete control over...

How to make a website GDPR compliant

The General Data Protection Regulation (GDPR) comes into effect on 25th May 2018. Whilst many are considering this the “doomsday” of marketing, it is in fact a straightforward process provided that you understand how to make your website GDPR compliant. The motive...

How to Build Trust, Authority & Reputation

Let’s discuss TAR. Not the negative tar in nicotine or the stuff that fills cracks on roads, but rather the positive TAR that is the foundation of successful businesses: Trust Authority Reputation Without these three elements, a business is basically a copy of its...

Create Content That Earns Links & Increases Your Traffic

Because there’s no guaranteed roadmap for success in search engine optimization (SEO), most SEO pros learn from trial and error as well as from the experiences of fellow practitioners. Here is a recap of the webinar presentation. DeLeon’s enterprise real estate client...

Why Should You Invest In Professional SEO Services For Your Business

SEO services are affordable. The benefits are immense in the long run. Therefore, investing in the best SEO company is the best value for the money you are paying. SEO techniques play a significant role in branding & promotion of an online...

Seven Most Common Concerns of New SEO Clients

As someone who’s been practicing SEO for the better part of a decade, I find that my typical concerns are not at all aligned with those of people learning about SEO for the first time. There are millions of business owners and marketers not using SEO, despite the...

5 Ways to Stop Missing Out On Seasonal Traffic

Christmas holidays are far gone, while St. Valentines and Easter are coming close — it's the right time to ask yourself if you're getting the most of seasonal organic traffic and how you could improve on that. In this post, I'll discuss five common reasons for your...

How to optimize your content for voice search

For years, the use of voice search and voice assistants to answer questions has been on the rise. According to Google, 20 percent of all mobile search queries are voice search, and that number will only go up. Voice recognition technology is getting better and better:...

The Ultimate Guide to Local SEO

SEO stands for Search Engine Optimization and it is the process involved that affects the search of a website or a web page by using a search engine. You can make use of Search Engine Optimization in order to attract more relevant traffic, sales, revenue, lead and...

How to Boost SEO, SERP Ranking, and Google Listing With Videos

Using video content has become one of the most effective SEO tactics to increase your website’s visibility, exposure, and SERP rankings. Over the past few years, Google’s SEO algorithm has changed considerably. It has become a behemoth. Its preferences are built...

Google 2018 mobile update could affect your SEO

Google recently announced another change to its ever-evolving search ranking algorithm. As of July 2018, it will be putting site-speed under the magnifying glass, ultimately penalizing slower sites down the list of Google results. This has been in effect on desktop...

Small Business SEO