How Technology Is Changing Business Marketing

Over the past few years, we have seen a significant change in how business marketing takes place across the world, and the correct use of today’s technology has the ability to give businesses the distinctive competitive edge in the marketplace they need among a number...

Here’s Why Your SEO Traffic Dropped After Your Website Redesign

So you were sold a shiny new website design with a new architecture built on user data and customer journey information – which is awesome since Google loves great experiences. But did you come up with a transition plan to minimize the risk of traffic loss and do...

6 Steps To Diagnosing Traffic Drops With Google Analytics

Every once in a while, a business can experience a drop in web traffic. Such a scenario probably wouldn’t be so troublesome if it weren’t for its negative effect on the business’s online sales, which is the whole point of having a website. That’s why diagnosing the...

Fantastic tips to help optimize your website content

Having a great site is essential for your business. However, you need to #optimize your articles for your readers to quickly access your content. It is essential to be familiar with #Search Engine optimization (SEO) to be able to optimize your content efficiently....

How to Save Money When Marketing Your Business

The internet has transformed the way we market our businesses. No longer do we have to spend hundreds of pounds appearing in local newspapers and magazines – instead, we turn to social media and our websites to encourage customers to part with their cash and buy our...

5 Genius SEO Hacks to Get Higher Search Ranking

When it comes to matters search engine optimization, you’ve to be very smart if you are to stay on top of the game. Digital marketing a very dynamic field, and things change so drastically that you might find yourself using obsolete techniques. Toronto has a good...

SEO Tips for a Powerful LinkedIn Business Profile

With 500 million users in 200 countries, LinkedIn is the most extensive professional network and among the best social media platforms to highlight your skills, discover opportunities and strengthen your business’s online reputation. You are probably asking yourself,...

YouTube SEO Tips To Boost Your Video Views

Ranking your YouTube videos higher can be a real hassle especially if you do not know what to do. It’s not about just uploading your video, but it is about making your presence felt on YouTube. I’ve seen great videos failing to get better views due to poor SEO. There...

Competitive Research: How to Battle Your SEO Enemies – And Win

Know Your Enemy Many businesses are still doing manual research and competitor rank tracking at best. Unfortunately, these methods are not 100 percent accurate. Ignoring your competition can cost a lot: sudden drops in rankings and conversion, wasted money, etc. To...

19 technical SEO facts for beginners

Want to dip your toes into technical SEO? Columnist John Lincoln shares some fun tidbits for those just starting out. Technical SEO is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent...

Why Site Owners Should Know How SEO Works

Do you know how SEO works? While many site owners know that having a presence in search is important, most don’t know what it takes to increase search visibility. SEO has changed a lot over the years, but the basics and foundations of search have stayed relatively...

10 Ways to Update Your Marketing with New Trends and Technology

New technology, trends and techniques are likely to have an impact on how you do business in 2018. These changes can vary depending on your business or industry. But members of the online small business community have lots of experience updating their online marketing...

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