4 Tips For Hiring The Right SEO Firm

A nice-looking website does not a good SEO firm make. If you’re looking to hire an SEO firm that can also take care of designing your new website, then yes, you should probably consider how good their own website looks. But if you’re only looking for top-notch SEO, some of the best firms have websites that are second-rate at best.

Does My Business Need a SEO Refresher Course?

It takes a lot to run a small business and not just the administration, hiring, budgeting and all of that, but also the advertising and public relations side of it. These days, you really can’t run a business without using SEO for this, and if you’re not sure what that means or how to do it, you may need a refresher course!

Understanding SEO Terms for Small Business

SEO takes work. Making sure your technical factors are properly set up as well as making sure your website is keyword-rich and useful will help you to drive targeted traffic. Once that’s all set, it will all be about building backlinks and increasing your website authority.

Why Search Results Don’t Always Mean Business Results – CONVERSIONS

Aligning search results and business results often boils down to connecting two questions:

What do you want your customers to do?

What do your customers want to do?

SEO Cheat Sheet: 15 Common Oversights Found During Site Audits

SEO. Inbound marketing. Content marketing. Whatever you call it, these are very simple terms for what has become a very complex job.

Keyword Optimization Could be What is Hurting Your Rankings

Businesses often contact SEO companies like RankPop with questions about their website’s rankings. For one reason or another they have realized that their website is ranking much lower than it has in the past, and they cannot identify an immediate cause. They’re not doing anything blatantly negative or against the more obvious of Google’s guidelines, and they’re still working consistently on their SEO… but things still aren’t looking up for them.

Google Launches Carousel: What It Means For Local Search

Sure, Carousel looks cool—but is it really that important? You bet your you-know-what. Local search (and visibility) has become increasingly important, and this new Google feature underscores how optimal online visibility can help your prospective customers more easily find you (translation: spend money with you).

Devastating Local SEO Mistakes—and How to Avoid Them

In recent weeks, this blog has focused a great deal on the concept of local SEO—and not without reason. Just consider some of these statistics: An astonishing 97 percent of all consumers search for local businesses on Google, Yahoo, or Bing. Meanwhile, somewhere around 69 percent of all search queries are affected by geographic data or by the searcher’s location—and that number is only going up all the time. In other words: It is imperative for businesses to get local SEO right. This means knowing some of the most common local SEO mistakes, and how to avoid them.

Businesses turn to SEO to improve Web traffic

A website as quiet as a ghost town can’t be good for companies looking to expand their customer base.

What Will Google Penguin 2.0 Mean For Website Content?

Ready or not…here it comes. Google’s Penguin 2.0 recently launched on May 22. Affectionately called the “Webspam” update, the newest Penguin on the prowl is dedicated to extermination of any SEO optimization for ranking that it doesn’t like (the “blackhat” stuff). What does this mean for us on the other side of Google? Some of the biggest pieces of the pie that Google is now geared to affect will include PageRank and website backlinks, among a slew of other things.

Bounce Rate – The Hostile Enemy for Your SEO Campaign

Bounce rate is often misunderstood and is one of the key performance indicators while determining the SEO tactics for a particular website. Read on to find out more about it and how you could lower the bounce rate value to a certain extent.