Google Answers How to Optimize for BERT

Google’s John Mueller answered a question about what to do to optimize for the BERT algorithm. Google has maintained that there is “nothing to optimize for.” Mueller offered a more nuanced answer that offered a little more information to publishers who are concerned...

Plugin vulnerability finders tell WordPress users to update asap

Three WordPress plugins have been picking up quite the glare of attention this month after researchers found serious vulnerabilities in them—and the numbers are sobering, in that these plugins have been installed on more than 400,000 websites—with users too wide open...

Google January 2020 Core Update is Rolling Out

Being a broad core update, the January 2020 core update will impact all search results on a worldwide scale. It’s not an update that targets something specific that webmasters can improve upon, like the “Speed Update.” Google’s guidance regarding this update remains...

How to Backup a WordPress site

For anyone who owns a website, having it be up and running smoothly is the main goal. Unfortunately, that often doesn’t happen. Sites go down for a number of reasons, hacking, hosting issues, human error, software errors, etc. How exactly do we do that? Well, with...

SEO: Give Your Company a Fighting Chance

Stronger Optimization Can Help Put Your Company Ahead of the Pack While the challenge of ensuring that your trucking website is search engine optimized can feel daunting, getting your hands around SEO basics may be easier than you think. The reason: There are a number...

How to make websites accessible

How to make new or significantly updated websites accessible for people with disabilities. Who must comply By law, you must make new and significantly refreshed public websites accessible if you are: a private or non-profit organization with 50+ employees; or a public...

9 Simple Tips for Making Your Website Disability-Friendly

The Internet isn't always "one size fits all." Every day, inaccessible web design prevents billions of people in the disabled community from an easy online experience. For those with visual impairments, learning difficulties, hearing loss and more, there are dozens of...

Search engine ranking factors you must never ignore

Everyone wants to improve their ranking in search engine results pages (SERP). The best way to achieve this is through search engine optimization (SEO), the process used to enhance your website’s ranking in search engines. In simple terms, SEO increases or boosts the...

Why SEO is Important for Your Business

Think of any product. If you wanted to buy it right now, what would you do? You would pull out your phone or computer, open a web browser and do a search for that product. That’s why SEO matters. Your business has to show up when someone types in the product or...

A 10-Step SEO Plan for Higher Search Rankings in 2020

As marketers plan their content marketing strategy for 2020, SEO is top-of-mind — or at least it should be! For advanced marketers it looks something like this: you have an SEO plan and best practices in place, you have your list of premium keywords, you’re actively...

Turn Your Videos Into SEO Assets

Every marketing team knows that videos are a powerful experiential asset. When users see a video on a site, in a blog, or on social media, they are more likely to stop and pay attention. Videos create a story, a journey, and a visual experience that users enjoy and...

Writing articles for good SEO

A good article needs to be interesting, engaging, accurate, truthful, and grammatically correct. Apart from understanding clearly what you are trying to convey, your visitors should also enjoy reading your text. Search Engine Optimization The requirements for good...

Small Business SEO