Google SEO
The SEO Secrets Every Business Should Know
What is E‑A-T? Why It’s Important for SEO
What is E‑A-T? E‑A-T- stands for expertise, authoritativeness, and trustworthiness. It comes from Google’s Search Quality Rater Guidelines—a 168-page document used by human quality raters to assess the quality of Google’s search results. Google published this document...
Experts Explain Google BERT and What to Do About It
Google BERT is a Google update powered by AI that has big implications for marketers. BERT is an AI language model that Google now applies to search results and featured snippets. BERT stands for Bidirectional Encoder Representations from Transformers. But you don't...
9 SEO tips that can improve a website’s Google ranking
Simple search engine optimization hints to increase your traffic If you want more visitors to your website, one of the first things you’ll want to do is improve your website’s ranking on Google. This process is called search engine optimization (SEO). It is a crucial...
5 Reasons Not to Quit SEO During COVID-19
The global pandemic, known as COVID-19, has affected almost every area of life for people around the world. The global economy is suffering from an epidemic, enterprises are changing strategies, saving up money and getting ready for the worst. But the reality is that...
Top 10 Methods to Convert Your Leads into Customers with SEO
Search Engine Optimization is a useful practice that helps us to maximize the website’s organic traffic reach. However, the methods used to improve SEO can sometimes be at odds with our CRO (Conversion Rate Optimization) strategy. Fortunately, most modern SEO methods...
The Dirty Truth About SEO
Search engine optimization is one of those things that most marketers pretend to know a lot about (myself included). The truth is, no one really gets SEO. What Google does is highly secretive, based on complex algorithms and machine learning. You’ll probably hear a...
Reasons Why You Shouldn’t Stop SEO Efforts During COVID-19
The global pandemic known as COVID-19 is affecting almost every part of life all over the world. As the global economy reels from the impact of this disease, businesses are shifting strategies, hoarding cash and preparing for the worst. But the reality is that...
Essential Methods to Optimize Your Website
Here are seven significant changes you can make that will help your website have a shiny, new look and keep up with the latest standards in website development. 1. Optimize for search engines If you want to make your business easy to find for your target audience both...
SEO for Business: What Google Analytics Can Tell You
If you’re an individual or business looking to amplify your presence in the digital space, chances are you’ve looked into search engine optimization (SEO) as one of the first steps to drive more traffic to your business’ website. It's important to produce content for...
How to Get Your Business Found on Google (2020 Edition)
Your main focus in marketing is getting found by people. But not just any people. You want to attract those who are in the process of potentially buying your products or services. These visitors should align with your buyer personas and fit in your target audience....
5 Things You Can Do Right Now to Improve Your Google E-A-T Rating
On August 1, Google confirmed the release of a broad core algorithm update. If you were impacted, Google’s Danny Sullivan has said better content means higher rankings. Google’s John Mueller said to make content more relevant. And the key to creating better, more...
SEO Is Not About ‘Good’ Writing
For years, I’ve heard dozens of search engine optimization (SEO) hacks claim that the “quality” of an article is by far the most important factor in whether the content climbs to those coveted top three positions. “Write the best post, and then you’ll rank,” they say....