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Black Hat SEO Techniques to Avoid
Black hat SEO techniques, encapsulated by spamdexing, entail manipulating how search engines perceive the relevance of a Web page in a way that is often inconsistent with the search engines’ guidelines. Hidden text, cloaking, and blog comment spam are examples of black hat SEO.
5 Key Mistakes That Will Ruin Your Website’s SEO
According to Matt Cutts of Google, only 20% of the U.S. population has heard of Search Engine Optimization (SEO). That leaves a staggering 80% of people who are unfamiliar with the practice. And it’s likely a high percentage of this population has a website or helps maintain one.
7 Steps To A Search Engine Friendly Facebook (seo) Page
A lot has been written on the proper way to optimize a Facebook page. Following tip after tip only to realize that they don’t work, could be a huge waste of time and money. This post takes away the guesswork and provides 7 surefire steps to get your Facebook page...
4 Essential Free Google Analytics SEO Custom Reports
The out-of-the-box SEO (organic search) reports in Google Analytics a very limited and provides little insigths beyond the top-level KPI’s. However if you take advantage of the Google Analytics Custom Reports you are able to pull out very valuable and actionable SEO insights. Below I have listed a couple of such custom SEO reports and described how to use the data you get from them.
Web Design and SEO: How to Make Your Website Look Good and Rank Well
In working with both web designers and search engine optimizers, one thing I’ve noticed is this: They’re often at odds with each other. It’s unfortunate that too many web designers think SEO is snake oil (or evil, or unethical — whatever you want to call it) and many SEO “experts” have no clue about design.
Matt Cutts on Negative SEO
For the last several months there has been a great deal of discussion of negative SEO, what it is and how to counteract it. Matt Cutts, head of the Google Webspam team, talks about how Google is addressing negative SEO and explains how the Disavow Links tool works....
How To Use Pinterest To Increase Your SEO And Brand Awareness
Pinterest has been grabbing everyone’s eye since it launched in September 2011.
3 Commonly Overlooked WordPress SEO Tweaks
WordPress is the most popular CMS in the world, particularly with Internet marketers and SEOs. Its a great system that is easy to use and provides a huge amount of flexibility. Here are some advanced techniques to give your site that extra push:
5 Deadly Sins of SEO and Online Marketing
Internet marketing can be a minefield. There's no official textbook on proper strategy or tactics. It's up to business owners, and the marketing and search engine optimization (SEO) professionals they might hire, to figure out what works and what doesn't. Since...
Expected Changes In SEO This 2013
As most webmasters know, SEO is the key to achieving a decent amount of targeted traffic. If you have a lot of visitors then it means more business for you. Search Engine Optimization has constantly been changing for years now. Search engines have also devised ways on...
Top 5 YouTube SEO Secrets Revealed
YouTube results claiming the #2 and #3 ranks in Google search for “how to tie a tie” Some mind boggling YouTube Stats to get you in the mood: - 800 million unique monthly users - 4 billion+ videos are viewed every day - The amount of video uploaded to YouTube in one...
Ask An SEO Expert – Over Optimization
Even if it does today, it probably won’t tomorrow. All you have to do is look back at 2011, and then 2012 with Penguin update to actually get an idea of kind of why that is, and where the future is that Google’s trying to go. That’s how you optimize without overdoing it. That’s how we kind of future-proof ourselves from over optimization or future penalties.
The Top 10 SEO Blogging Tips
The following SEO blogging tips are in order—the earlier a tip appears in the list, the more impact it will have on improving your site ranking. But that doesn’t mean the later tips should be ignored. If you want to rank well on Google and other search engines, I...
Flexible SEO Companies Can look After in Better Way
When it comes to getting top rankings you will need to constantly be battling with SEO, and this problem isn’t going to go away any time soon. If you own a business it’s important that you consider all the ways that you can get more customers. When using SEO services...
A Wish for SEO in 2013
I will remember 2012 as the year when SEO took a giant leap forward. It was the year when it became evident –among other things due to the diverse Google updates (Pandas and Penguins)– that if we looked to achieve consistent SEO growth over time we should definitely...
SEO Buying & Selling: 4 Tricks Creating Unachievable Expectations
SEO (including the building of backlinks and the creation of social signals) requires a content marketing strategy. In fact, it is impossible to execute on SEO without one. Buyers’ expectations of SEO services will be better met if they also buy into a content marketing strategy.
Starting from 2013, ‘Search = Google + Bing+?’
Bing says “Search engine optimization is a valid practice which seeks to improve a website, making content easier to find and more relevant.”
10 SEO Tips to Improve Your Search Rankings–and Your Website
SEO, when done well—with quality in mind—doesn’t just help increase your search rankings; it also improves your entire website from the viewpoint of search engines as well as your visitors. And that, rather than a cheap shot at fooling search engine algorithms, should be the ultimate aim of your SEO campaign.
Google Panda Refresh November 2012
Confirmed: Google Panda Refresh #22 On November 21st; 0.8% Of Queries Impacted Google has confirmed that they ran a refresh to the Google Panda algorithm on Wednesday, November 21st. On November 20th, we asked Google about a Panda refresh – since we were fairly...
Using Keyword Research beyond SEO
Keyword research is one of the foundational pieces of search engine optimization because it illuminates the exact words real-life customers use to search for the products we sell. But why stop there? The insights that keyword research provides can inform other many other areas of the business as well.
Taking the snake oil out of SEO
There’s an art, and a method, to search engine optmisation. Among my technology peers there are certain terms that are almost guaranteed to get some eyes vigorously rolling – such as Y2K, Web 2.0, SEO.
18 SEO Killers You Must Clean Up and Avoid for 2013
There’s a lot of talk lately of Google having finally killed SEO through their Panda and Penguin algorithms, which continue to ensnare more and more websites with every new update.
SEO Content Writing – Best Practices
Search Engine Optimization (SEO) has truly come to the fore in recent years with several companies realizing the importance of online marketing. SEO is a specialized art aimed at procuring maximum visibility and penetration of an entity’s offerings; hence it follows that SEO writing too necessitates high expertise to achieve the same ends.
The Real Truth – Why Your Business Needs SEO
SEO can do this by bringing in more targeted traffic to your website (versus someone randomly stumbling upon your site or visiting it directly using your URL) that is ready to buy one of your products or services. Your visitors might be ready to buy right now, or they might be on the hunt for information to help them make their decision.
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