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Matt Cutts On Why Google Doesn’t Provide An SEO Quality CheckList
“We don’t want to make it easy for the spammers, but we do want to make it as easy as possible for everybody else,” he adds. “There’s inherently a tension there, and we’re always trying to find the features that will help regular people while not just making it easy to spam Google.”
Things People Shouldn’t Say About Your SEO
Everybody thinks their SEO is the best. Guess what? It’s not. Not yours, not mine, not anybody’s. I didn’t say your SEO strategies aren’t good, but there is always room for improvement.
Common SEO Mistakes
SEO stands for Search Engine Optimization. This is an online marketing strategy that aims at ensuring websites rank high in search results of search engines. Internet users tend to trust the information they find on the first pages of search engines. Unless they are specifically looking for a particular business, they tend to settle on the ones that rank first. Just like any marketing strategy, SEO has to be properly planned and done. Failure to which, the business does not grow. Here are a few SEO mistakes that people make.
Google’s Penguin & Panda – New Exact Match Domain (EMD)
Google has been quoted as saying there are anywhere between 500-600 changes to its algorithm in a year, but most are minor tweaks. However, most SEO’s are now familiar with the infamous Panda / Penguin duo (and if they’re not, you need to find a new SEO company quickly). These updates affect anyway from 0.6% to 3%+ of the organic results to a noticeable degree.
Bing vs. Google: A Search Engine Taste Test (Of Things To Come?)
Let’s begin this article with my bias; I use Google but I genuinely appreciate Bing. When Bing first launched it was, in no uncertain terms, a pretty lackluster search engine when one compared it to the gorilla in the room.
1 Million Websites Ignoring Fundamental SEO
1 Million Site ResearchNew research analyzing one million of the most popular websites worldwide shows that just 9.6% of these sites have fundamental web page elements correct. Search engines, like Google, use these elements in their ranking formulas to find and properly index content on web pages.
3 SEO Methods to Avoid
Spun Content
This is probably the worst thing that you can do if you are going to do SEO for your website. Search engines are focused on the quality of the content, and how can you expect your spun content to have good quality? Again, it all comes down to the belief that building links at will is the best way to optimize a website. But the truth is that you need to focus more on creating new and informative content that will provide everything that your readers would like to read. If you really want to get the most out of your SEO campaign, you need to make sure that you will be building your website based on quality and the relevance of the links not on the quantity.
Small Business Local SEO Strategies
Small businesses know just how difficult it can be to attract new business to their physical location. It’s tough to run your business and manage your marketing efforts at the same time—just one more ball to juggle with the rest of your responsibilities. Many...
The Definitive Guide to Local SEO
If your business has a physical location, you’ve undoubtedly been told that you need local SEO. But for many business owners, local SEO remains shrouded in mystery; what does “Local SEO” even mean? What do you need to do? Why do you need it? I caught up with Sam...
Best Practices for Google: Panda vs. Penguin
Lolz cats may seem like the most important animal of the web, but Panda and Penguin can stop you right in your tracks. These two Google algorithms have cut down hundreds of websites and put them on the lowest pages of Google Search. Panda used to be the algorithm that...
Google’s Venice Update: A Push For Local SEO
You probably know about Google’s Panda and Penguin algorithm updates, but what about the Venice update? A few months ago, Google rolled out Venice, which focused largely on local search. Although it’s a bit under the radar, the Venice update is extremely important for...
Local SEO with Google+
It’s not exactly surprising that Google recently made the widely-expected announcement that it plans to convert all existing Google Places pages into Google+ Local pages. So instead of boring you with further details on this transition, I want to jump into the meat...
Choose SEO Friendly Web Design
Getting web design done by an SEO company is a very important step towards creating a website that will be a success. There are many reasons that you might want to start a website. You might want to promote a new business that you have just started. You also might...
Google’s Penguin Update Continues to Smack Small Business
Last week, a small business owner talked to me about his new marketing plan. It went something like this: Facebook, Twitter, Pinterest, Google+, MySpace, blog, blog outreach, YouTube videos, forum posting, SEO articles written and posted to Squidoo, every other...
Growing Your Business By Branding Through SEO
You’re surfing your favorite news portal before leaving for work. Almost subliminally, you notice an ad for a new book on financial planning. Next, you drop by a forum to chat, and someone is talking about the same book. You then quickly pop in to Amazon.com to select some reading material for a weekend trip – and there’s the title again, in the recommended list of “Weekly Picks”.
5 Small Business SEO Campaign ROI Secrets
Making search engine optimization (SEO) work in a competitive keyword space is difficult. The secret about Google is out – there’s big traffic to be found.
Marketing Company Conducts Poll on Preferred Search Engine
In 2007, Facebook launched Facebook Platform to empower developers and entrepreneurs around the world make the Web more social for users. Millions of Facebook users return to the site each day, providing unparalleled distribution potential for applications and the opportunity to build a business that is highly relevant to people’s lives.
Choose SEO Friendly Web Design
Getting web design done by an SEO company is a very important step towards creating a website that will be a success. There are many reasons that you might want to start a website. You might want to promote a new business that you have just started. You also might...
Google Reveals Plans to Put the Breaks on Negative SEO
Google is reportedly set to take steps to control unwanted, or negative SEO. The search giant is expected to unveil a new feature that will facilitate the reporting of incoming web site links that are bad. The practice, referred to as disavowing links, is anticipated to be put into practice within the next few months according to a prominent member of Google’s search quality team.
Google’s Penguin Update Continues to Smack Small Business
Last week, a small business owner talked to me about his new marketing plan. It went something like this: Facebook, Twitter, Pinterest, Google+, MySpace, blog, blog outreach, YouTube videos, forum posting, SEO articles written and posted to Squidoo, every other article site then promoted on StumbleUpon, Digg, Reddit and every other appropriate sharing site.
3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real
Google’s most recent Penguin update has caused a storm of controversy since it began cracking down on search engine enemy No. 1: “unnatural” links. The Panda update targeted low value on-page optimization focusing on duplicate content and spammy outbound links, while...
Web Writing Advice, Strategy and Tips for Everyone
We communicate what we do, what we’re qualified to do and even who we are through the digital medium. Being able to write gives you complete control over how and what you are telling people about your skills and why what you do matters to someone else.
Google Panda
Google Panda is a change to the Google’s search results ranking algorithm that was first released in February 2011.[1] The change aimed to lower the rank of “low-quality sites”, and return higher-quality sites near the top of the search results.[1][2] CNET reported a surge in the rankings of news websites and social networking sites, and a drop in rankings for sites containing large amounts of advertising.
The Latest Internet Marketing Techniques & SEO Tips Using Google Analytics’ Real-Time
Google analytics Real-Time has opened up a host of new SEO tricks and Internet marketing techniques to help businesses and marketers create more flexible and responsive SEO, content, ads, and marketing campaigns.
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