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9 Keys to Wicked Awesome Landing Pages
While keeping in mind that no landing page is perfect, there are a few simple (and not so simple) rules to creating wicked awesome landing pages. Goal – When you create a landing page what is your goal? Do you want people to download a White Paper, schedule a demo, or...
SEO – Definitions of Common Terms
Email Whether you are an internet marketer or an offline business going online, you are going to hear about search engine optimization (SEO) very early on. SEO is the term online marketers use to refer to the process of getting as much traffic as possible from search...
How social media effects SEO
We all know that social media is important to your marketing strategy. As social media continues to grow and more time is spent maintaining sites, it is important to understand that social media is more than just a branding tool. Social Media Signals There is no doubt...
LinkedIn the best at visitor-to-lead conversions
A recent study from HubSpot revealed that far and away, LinkedIn was the most effective social media platform for generating visitor-to-lead conversions, Social Media Today reports. Specifically, LinkedIn had a 2.6 percent conversion rate – far outpacing both Twitter...
7 Ways to Use Visitor Intelligence in SEO & Marketing
With SEO becoming harder and more complicated to measure and predict, a more comprehensive data approach is required to give you the insight into what’s actually moving the needle for your business.
Over Optimization Penalty Is Coming – Has your SEO strategy changed yet?
Google has never been against SEO. In fact they recommend SEO so that the right websites are presented to the right audience. I had recently shared a news story where Matt Cutts had recommended doing SEO for your website so that search engine bots can see your website and present it in the search results.
SEO Tips By Matt Cutts – Three SEO Strategies of 2011 still valid in 2012
Page Speed, proper Content management system, internal linking and social media The whole SEO world listens when Google’s SEO go-to guy Matt Cutts offers tips. If you are doing a part of search engine optimization in-house, this post would be of great use to you....
Facebook Timeline and Business Pages, Perfect Together
Facebook told marketers that its new Timeline interface would improve consumer interaction with brands. Timeline is living up to that promise, according to a new study.
Facebook Timeline gives big boost in social engagement for brands
So far 8 million brands have migrated their page to the new Timeline design. This is roughly a quarter of all the brands currently on the network, which helped Facebook in the face of the inevitable criticism that always greets major changes. Pages that have not already change their layout will automatically move to Timeline at the end of this month.
Facebook Brand Page Timeline Checklist
Starting March 30th, all Facebook brand pages and profile pages will be switching to the new timeline format. Some brands have already made the change but, if you haven’t, here’s a handy checklist of items you need to be aware of and fix before the change takes place
Google to penalise “overoptimised” SEO
Google’s Matt Cutts said that the company would move to “level the playing field” between sites that alter their site extensively to gain better search results over those that were simply “making great content.”
SEO Strategy for New Domains
The web runs on keywords, so targeting the wrong keywords at the outset of your SEO campaign will make it difficult for you to see results. For this reason, it’s important to invest some time in ensuring that you’re building your site around the right target phrases.
Three Tips for SEO Evaluation
Check out the competition. If it is not all big brands in the niche, then take some time to see exactly who it is you’ll be competing with.
SEO should be used with content and social media
“SEO should not be seen as a stand-alone discipline, but now needs to be fully immersed in the communications strategy with content development and ideation as the key output agencies are tasked with. It must now be fully integrated with social media, be content led and must have the consumer at its very heart.”
How Social Media can boost your SEO
Search engines such as Google use complex algorithms to determine which pages aught to feature on at the top of the search results. These algorithms are perpetually changing so that manipulating them remains almost impossible. However, by implementing key elements of SEO and utilising social media – your brand is likely to see tangible results.
Important SEO Optimization Tips
As I mentioned bеfоrе hаvіng mоre pages іѕ important tо thе search engines. If you have onlу one landing page with no links tо other pages withіn the ѕаme domain, уour site may nevеr rank high. You nеed to make mоre pages and link them together. Remember, thеу muѕt be relevant.
How Best to Invest in SEO NOW
The days of mass search engine and directory submissions are over. Google are fed up of people chasing their algorithm and are pushing even harder towards rewarding Authors of well-written and structured content.
Lies Writers Tell To Cripple Your SEO Copywriting
Even the newest of SEOs and marketers understand how important content is to developing a brand presence. Your content is who you are. It’s your voice in the market and what you use to convey your message to customers. It’s through the combination of your Web site copy, your blog, your article marketing, your pitches, and your social updates that you reach prospective customers and turn them on until they become full-blown customers. There’s just one problem.
Website Usability 101 For SEO Professionals
Doing SEO without understanding searcher goals and behaviors is like doing math without knowing how to add.
Google search now includes personalised results
The same search with the personal touch brings forth the site of our favorite local pizza place, followed by several recently researched Italian recipes. The results from the two different Google platforms are profoundly different.
Small Businesses and SEO – A Luxury or a Necessity?
This is an extremely valid question and one that doesn’t really have a definitive answer as such. But, having said this, it is also fair to say that any small business that has a website which they hope will generate them some revenue stream, it will almost certainly be a worthwhile endeavour to seek the services of SEO specialists.
Google search results have SEO experts and internet marketers racing to update websites
Whatever the motive behind the changes in the type of information Google’s crawlers wish to see and report on, it will certainly change the way SEO and internet marketing is conducted.
SEO Considerations For Google Mobile Search In 2012
If your mobile site will be smaller than your desktop site, using an m. subdomain is the next best option for both smartphone and feature phone results. These mobile results should be on the same m. URL, but triggering a different mobile type CSS based on the user agent.
Is your website code compliant?
compliant sites rank better on search engines, increasing exposure of your website
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