SEO Copywriting Best Practices

To the dismay of businesses and marketers, SEO copywriting best practices do not guarantee high SERP rankings. They aren’t a foolproof way to skyrocket sales and conversions rates, either. While there are guidelines, and legitimate hints are dropped from time to time,...

Optimize your YouTube Channel For Better Search Rankings Source

Optimizing your YouTube Channel for Better Search Rankings Every creator, brand or agency wants their videos to perform well on YouTube, so why not aim for the same result for your channel? For example, say a user is searching YouTube for surfing videos (of which...

SEO: How To Write Content That Will Improve Your Search Engine Rankings

If you’re wondering how many times your keywords should show up throughout your content, just pretend you’re Goldilocks. Not too much, not too little, but a happy medium should be your sweet spot. I know this seems like an incredibly vague answer, but there is no magic number to hit. It depends on your post’s length and how detailed the topic may be.

Negative SEO: Have Mercenaries Been Hired To Torpedo Your Search Rankings?

Recently, an individual contacted my company, threatening to build thousands of links to my website if we didn’t pay him $250. The questions you may be asking are: Why is that a bad thing? Why wouldn’t you want thousands of “free” links to your site? Aren’t links good...

Why Has Google Penalized My Site?

Beware of quick fixes. Don’t employ anyone that claims to have a magical, foolproof technique that will help to get your site to the top of the SERPs. The only way to rank well is to put in the groundwork over time.

How SEO for Local Businesses Can Grow Your Sales by 100%

Climb the Search Engine Ranking Ladder for Better Local Online Visibility

SEO has taken a big change since the early days when it was easy to rank high for just about anything, but with the new Google

How to Track Referral Keywords in Google Analytics

Review the data for the top 1,000 queries for which Google returns pages of your website. You can monitor click-thru rate as well as impressions and average position for each keyword.

Developing a Geographic SEO Strategy for Local Businesses

When 60% of local businesses don’t even list their phone number on their website, there’s a good chance that an even larger percentage are not putting effort into local SEO. But when 43% of searches performed today use a local keyword, and 86% of those searches convert to a phone call or visit to the physical location, local businesses need to pay attention to their geographic SEO strategy if they want to stay competitive. Those who don’t miss out on all of that traffic and leave it for a competitor. Your website is critical for capturing your local customer base, but simply having the website won’t be enough to get you noticed.

Google Updates: What You Need To Know

If you are an online entrepreneur, or just run a part-time online business, then you have most definitely been affected by Google’s numerous and frequent updates drastically. This is due to the fact that the entire mechanism of online business runs around Google, such as Google Hummingbird, Google Penguin and Google’s Encrypting Search. Hence, in today’s world, without Google, you cannot imagine running an online business at all, and to make sure that you are ready to cope up with the drastic changes that Google makes to its system, here are the recent most changes to bring you up to speed.

Natural Language: The Next Big Thing in SEO

It seems to me like the concept of “natural language” has been everywhere lately in the world of SEO. Google’s Hummingbird update appears to be better equipped to deal with natural language, while voice search (which of course only uses natural language) continues to...

Google Hummingbird – Promotion of Content Marketing

Premium copywriters should be jubilant about Hummingbird. Google’s latest algorithm is able to hone in on good quality writing and reward it with high search ranking. Now Google’s crawlers can discern the strings of words and phrases that make up well-written text;...

Google Hummingbird Update and Its Effects on Search Engine Optimization

Hummingbird is Google's latest algorithm update. Unlike previous Panda and Penguin updates, Hummingbird does not just address specific issues but instead entirely replaces parts of its former algorithm for a more involved long-term strategy that benefits its users....

Small Business SEO