How social media effects SEO

We all know that social media is important to your marketing strategy. As social media continues to grow and more time is spent maintaining sites, it is important to understand that social media is more than just a branding tool. Social Media Signals There is no doubt...

LinkedIn the best at visitor-to-lead conversions

A recent study from HubSpot revealed that far and away, LinkedIn was the most effective social media platform for generating visitor-to-lead conversions, Social Media Today reports. Specifically, LinkedIn had a 2.6 percent conversion rate – far outpacing both Twitter...

7 Ways to Use Visitor Intelligence in SEO & Marketing

With SEO becoming harder and more complicated to measure and predict, a more comprehensive data approach is required to give you the insight into what’s actually moving the needle for your business.

Over Optimization Penalty Is Coming – Has your SEO strategy changed yet?

Google has never been against SEO. In fact they recommend SEO so that the right websites are presented to the right audience. I had recently shared a news story where Matt Cutts had recommended doing SEO for your website so that search engine bots can see your website and present it in the search results.

SEO Tips By Matt Cutts – Three SEO Strategies of 2011 still valid in 2012

Page Speed, proper Content management system, internal linking and social media The whole SEO world listens when Google’s SEO go-to guy Matt Cutts offers tips. If you are doing a part of search engine optimization in-house, this post would be of great use to you....

Facebook Timeline and Business Pages, Perfect Together

Facebook told marketers that its new Timeline interface would improve consumer interaction with brands. Timeline is living up to that promise, according to a new study.

Facebook Timeline gives big boost in social engagement for brands

So far 8 million brands have migrated their page to the new Timeline design. This is roughly a quarter of all the brands currently on the network, which helped Facebook in the face of the inevitable criticism that always greets major changes. Pages that have not already change their layout will automatically move to Timeline at the end of this month.

Google to penalise “overoptimised” SEO

Google’s Matt Cutts said that the company would move to “level the playing field” between sites that alter their site extensively to gain better search results over those that were simply “making great content.”

SEO Strategy for New Domains

The web runs on keywords, so targeting the wrong keywords at the outset of your SEO campaign will make it difficult for you to see results. For this reason, it’s important to invest some time in ensuring that you’re building your site around the right target phrases.

Three Tips for SEO Evaluation

Check out the competition. If it is not all big brands in the niche, then take some time to see exactly who it is you’ll be competing with.

SEO should be used with content and social media

“SEO should not be seen as a stand-alone discipline, but now needs to be fully immersed in the communications strategy with content development and ideation as the key output agencies are tasked with. It must now be fully integrated with social media, be content led and must have the consumer at its very heart.”

How Social Media can boost your SEO

Search engines such as Google use complex algorithms to determine which pages aught to feature on at the top of the search results. These algorithms are perpetually changing so that manipulating them remains almost impossible. However, by implementing key elements of SEO and utilising social media – your brand is likely to see tangible results.

Small Business SEO