Information architecture is key to a well indexed site — how do the pages flow and can page rank easily flow throughout your site? Think of it as a pyramid of champagne glasses being fed by a bottle pouring into the glass at the top of the pyramid; can Google get to all the pages?

In the past, SEO was based on just a few proven techniques which were able to produce results. Links and keywords were of great importance and sites of all kinds could find themselves ranked in top positions and enjoying a large amount of traffic by just following a few simple steps. This is no longer the case. Search engine optimisation has been growing more complex in recent years with more factors becoming of significance and playing an important role in the success of online businesses.

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How do you create value, and how do you spread it across the web? And how does search engine optimization (SEO) work into that question? And how does it support the strategy as a whole?

Search engine optimisation has been growing more complex in recent years with more factors becoming of significance and playing an important role in the success of online businesses.

When an inexperienced site owner decides to run their SEO campaign, there are three common ways they believe they are helping their business but in fact, are increasing the chances of SEO failure.

With the intricate nature of modern search engines like Google, every page that makes up a website should be considered as a landing page.

SEO copywriting, put simply, is writing for the search engines. In essence, it’s writing for the web while thinking about your prospect as well as the search engines. This type of writing creates content for sites that makes sense to readers but also causes you to rank higher on the search engine results page.

But when the customer does a search on Google, for example, he or she is the one looking for the business. And when she or he sees a certain website at the top of the search engine, a positive psychological impact is imposed on the customer. This strengthens the credibility of the website. This is the first reason that makes search engine optimization important for all businesses.

While the social, real-time Web is hogging all the buzz as of lately, it’s still important to keep an eye on good old fashioned search engine optimization for your company’s site. SEO can be an expensive endeavor, especially if you hire an expert, but it doesn’t have to be.

The Leaky Bucket Mistake  Companies lose vast numbers of potential customers because of un-optimized, “leaky” websites that lack the right conversion points, i.e. calls to action that convert visitors into customers or leads. An effective site holds a visitor’s hand,...

SEO can drive traffic to a site. But if the browser finds your home page and finds its design to be unclear and dysfunctional, there won’t be a bounce rate. The browser will not go back to your page!

Google Conversion University explains the whole idea behind AdWords and analytics. It provides video presentations on the navigation interface, how to install the Google Analytics tracking code and how to interpret the reports.

The new SERPs may shake up SEO efforts, simply because users will start going to the different options Google provides them, taking them to different sets of results. Now that the options are in the limelight, users are more likely to use them.

There is no more important step in the SEO process than keyword research.

Imagine a marathon runner. They don’t just stretch their leg muscles before a race. They stretch as many muscles as they can think of, warming them up one at a time so that every part of the system can support the trial ahead. A marathon runner who doesn’t warm up thoroughly can end up with an injury. A site that doesn’t take care of all the small details can run into trouble down the track, with even the best SEO efforts being held back.

If you want to run a successful SEO campaign, it is important to only work with respectable and ethical SEO firms. You should be aware of the most common SEO myths and avoid all companies which claim these myths are true.