Optimize your YouTube Channel For Better Search Rankings Source

Small Business SEO, Social SEO

Search engine Optimization, more commonly known as SEO is one of the key ways to driving traffic to your website, blog, social media pages or other online platforms. It involves implementing a strategy that increases your page’s position on search engines, allowing you the optimal position to increase traffic and appeal to a wider audience. SEO is key to all successful business because it drives traffic organically. Behind every successful SEO strategy is quality content. Here are a few tips to help build your strategy: Identify your keywords: SEO is incomplete without a set of keywords that are associated with your content, products, or services. These are the primary way in which your audience tells you what they want. When a search is made in a search engine, it searches for relevant articles, sites, posts and more by using the keywords the user has selected to search. Identifying appropriate keywords is dependent on properly understanding your audience and their needs. It is important to stay abreast of related keywords in your business industry, so you can tailor your content accordingly. Build on your Keywords: After identifying your keywords, it is important to properly implement them into your content. Instead of dedicating one article to one key word, spread a handful of keywords over number of articles. Always remember to make sure that the keywords are closely related to your chosen topic, and flow seamlessly into your content. Link Building: Now you’ve driven traffic to your content, how do you pull them in deeper? Link building involves creating hyperlinks within a body of text which a reader can click on to take them to a relevant or related article. This is especially handy in SEO because it creates an opportunity to drive traffic back to your website or anywhere you want it to connect to. Hyperlinks also increase the ranking of a page on search engines. SEO Performance: SEO performance is the process of measuring and tracking how effective your search engine optimization is. It is important to learn from mistakes, and progress as well, and the only way to know when either is the case is by tracking your success. There are many tools available to help you keep track; such as Google Analytics. Learning from your competitors: SEO is a competitive area of marketing, so understanding how your competitor’s works and how they maximize their traffic flow is key to increasing yours. Take the time to compare your content to that of a more successful competitor. What are they doing that you don’t? Are these differences, changes you can implement? Compare your keywords, the number of hyperlinks, and the general features. The most important aspect of Search Engine Optimization is content. In order to remain competitive and gain that extra edge on your competitors, it is crucial to use quality content on your websites, blogs and other platforms. Content writing services like Article-Writing.co provide you the flexibility you need and the peace of mind you want, by leaving the writing to professionals who understand your goals and can communicate with your audience.

Optimizing your YouTube Channel for Better Search Rankings

Every creator, brand or agency wants their videos to perform well on YouTube, so why not aim for the same result for your channel? For example, say a user is searching YouTube for surfing videos (of which there are a lot), and they see a whole surfing channel shows up in the results. That’s a fantastic opportunity for any creator who wants to attract more views and subscribers. To give your channel the best shot of ranking on YouTube, independently of any videos you may have created, you’ll need to update three things:

#1 Update Your Channel Title

The channel title should reflect the name of your brand or company, or the individual but, if it’s possible, try and include a relevant keyword or two (without being too spammy). For instance, if your company sells caravans and has created video content around that then it would make sense to change the Channel title fom ‘Joe Bloggs Ltd’ to ‘Joe Bloggs Caravan Sales’. BUT, do not keyword stuff – you need to make this title as natural and relevant as possible. Keyword spamming won’t work.

#2 Update Your Channel Description

You can do this via the ‘About’ tab. Using normal, conversational English (or whatever language you are writing in), write as much information as you can about the channel, the brand or you as an individual. Again, no keyword stuffing. Google is getting smarter at sniffing out this kind of tactic. Pay very close attention to the first sentence because that will show up in the snippet text in the search results.
Video SEO: Optimize your YouTube Channel For Better Search Rankings [Creators Tip #135]

#3 Update Your Channel Keywords

You can access these via Channel Settings > Advanced > Channel Keywords. Start with your main keywords first with your secondary keywords towards the end. These keywords, unlike the keywords we use for our videos, are space separated so if you have a phrase that you want to use that includes one or more words, than these need to be in quotation marks like “video marketing” or “makeup tutorial”. Use a mix of specific and generic tags
While optimizing your channel is best practice, if your video content doesn’t match your title, description or channel keywords then it’s going to be counter-productive. If you advertise your channel as a source of video marketing but actually only post pet videos then YouTube is going to pick up on that pretty quickly and won’t return it in the search results for the keywords you want it to. Just be as consistent as you possibly can be with everything.
Please let us know in the comments below if you have any other tips for optimizing your YouTube channel.