Google SEO, Small Business SEO, Social SEO
How Do SEO And SEM Work Together The internet is a powerful tool. Many businesses embrace the opportunities and promise it brings with open arms. It is not easy to build and design a website for your company. It takes time to maximize its potential and a clear...
Google SEO, Small Business SEO
Your Google Maps listing is a crucial marketing tool for your business. It can help you get discovered by new customers, stand out above competitors, and generate more business—all for free. But these benefits are really only attainable if your listing has strong...
Google SEO, Niagara SEO, Small Business SEO
What is E‑A-T? E‑A-T- stands for expertise, authoritativeness, and trustworthiness. It comes from Google’s Search Quality Rater Guidelines—a 168-page document used by human quality raters to assess the quality of Google’s search results. Google published this document...
Google SEO, Niagara SEO, Small Business SEO
Google BERT is a Google update powered by AI that has big implications for marketers. BERT is an AI language model that Google now applies to search results and featured snippets. BERT stands for Bidirectional Encoder Representations from Transformers. But you...
Google SEO, Niagara SEO, SEO 101, Small Business SEO
Simple search engine optimization hints to increase your traffic If you want more visitors to your website, one of the first things you’ll want to do is improve your website’s ranking on Google. This process is called search engine optimization (SEO). It is a crucial...