Google SEO, SEO Fringe, Small Business SEO
SEO still matters. In a world of paid advertising, many people believe that SEO isn’t worth the effort, but the fact is that SEO is still a hugely important part of marketing plans. SEO, short for search engine optimization, as described by Lyfe Marketing, is “the...
Niagara SEO, SEO 101, SEO Fringe, Small Business SEO
Despite the changes, SEO continues to be a key factor of any digital marketing plan. A successfully run campaign can provide a high return on investment in a way that is measurable and easy to adopt. Using SEO is an important part of digital marketing. The new changes...
SEO 101, Small Business SEO
Forget Panda. Ignore Penguin. In fact, disregard SEO overall. If you think I’ve lost my mind, hang with me for just a minute. At least for a moment, let’s not talk about search as a result unto itself. Instead, let’s talk about why search matters to your business—and...
Google SEO, Niagara SEO, SEO 101, Small Business SEO
In April, Google launched an algorithm update known as Penguin, which penalized websites that were “overly-optimized”. SEOs everywhere scrambled to figure out why sites were penalized and how those sites could find new life after Penguin. This has left many webmasters...
Google SEO, SEO 101, Small Business SEO
The past few weeks have been particularly turbulent for SEO’s, affiliate marketers and business owners who invest in online marketing. With Google releasing 3 separate algorithm updates over the course of 8 days, many SEO’s have been left scouring forums and blogs...
Google SEO, SEO 101, Small Business SEO
Lolz cats may seem like the most important animal of the web, but Panda and Penguin can stop you right in your tracks. These two Google algorithms have cut down hundreds of websites and put them on the lowest pages of Google Search. Panda used to be the algorithm that...
Google SEO, Niagara SEO, SEO 101, Small Business SEO
Last week, a small business owner talked to me about his new marketing plan. It went something like this: Facebook, Twitter, Pinterest, Google+, MySpace, blog, blog outreach, YouTube videos, forum posting, SEO articles written and posted to Squidoo, every other...
