The Dirty Truth About SEO

The Dirty Truth About SEO

Search engine optimization is one of those things that most marketers pretend to know a lot about (myself included). The truth is, no one really gets SEO. What Google does is highly secretive, based on complex algorithms and machine learning. You’ll probably hear a...
The SEO Strategy That Wins Every Time

The SEO Strategy That Wins Every Time

Search engine Optimization, more commonly known as SEO is one of the key ways to driving traffic to your website, blog, social media pages or other online platforms. It involves implementing a strategy that increases your page’s position on search engines, allowing...
SEO Copywriting Best Practices

SEO Copywriting Best Practices

To the dismay of businesses and marketers, SEO copywriting best practices do not guarantee high SERP rankings. They aren’t a foolproof way to skyrocket sales and conversions rates, either. While there are guidelines, and legitimate hints are dropped from time to time,...
How Brands Should Use Social Media

How Brands Should Use Social Media

Many people don’t think of YouTube as a “social media” platform. They think of it primarily as a place to watch videos. But people are drawn to online video often because they can interact with the creators in ways that they can’t on television. For you, as the online...