Happy 18th Birthday, WordPress

Happy 18th Birthday, WordPress

WordPress is celebrating 18 years today since the first release of the software to the general public. That release post, titled, “WordPress Now Available,” kicked off an exciting era in the history of the blogosphere where WordPress emerged as an unofficial successor...
The Dirty Truth About SEO

The Dirty Truth About SEO

Search engine optimization is one of those things that most marketers pretend to know a lot about (myself included). The truth is, no one really gets SEO. What Google does is highly secretive, based on complex algorithms and machine learning. You’ll probably hear a...
SEO Tactics in coming years…

SEO Tactics in coming years…

It’s the start of a new decade, which means new technology, new marketing trends, and new SEO tactics! The SEO universe is ever-evolving, so it’s important to stay on top of new algorithm updates, features, and strategies. So, what’s the deal with SEO in 2020? It’s...
SEO Copywriting Best Practices

SEO Copywriting Best Practices

To the dismay of businesses and marketers, SEO copywriting best practices do not guarantee high SERP rankings. They aren’t a foolproof way to skyrocket sales and conversions rates, either. While there are guidelines, and legitimate hints are dropped from time to time,...

5 Steps to Building a Great SEO Strategy

Search engine optimization has been a hot topic for content marketers in recent years. Google, the undeniable leader of Web indexing, is constantly changing its algorithms for what content rises to the top of search results, and attempts to cheat the system render...
How Brands Should Use Social Media

How Brands Should Use Social Media

Many people don’t think of YouTube as a “social media” platform. They think of it primarily as a place to watch videos. But people are drawn to online video often because they can interact with the creators in ways that they can’t on television. For you, as the online...
The SEO Back-up Plan: Do YOU Have One?

The SEO Back-up Plan: Do YOU Have One?

Search engine optimization (SEO) can be MORE than tricky these days. Not only is it sometimes difficult to understand for the average Joe, to make matters more complicated, Google frequently updates their algorithm, tweaking and sometimes dramatically changing the way...