Niagara SEO, Small Business SEO
Constantly improving your site is crucial to ensure great website performance and user experience. Luckily, with many artificial intelligence (AI) tools available, improving your site is easier than ever. AI for websites offers a wide range of advanced tools for tasks...
Google SEO, Niagara SEO, Small Business SEO
Are you considering migrating your website to a new platform? If so, WordPress should be at the top of your list. In this article, we’ll explore five compelling reasons that make WordPress the ideal choice for your website migration. 1. WordPress is mostly free One of...
Google SEO, Small Business SEO
In a search realm ruled by giants like Google and Bing, the emergence of generative artificial intelligence, epitomized by ChatGPT, promises to overhaul the very essence of web exploration. The arduous task of sifting through endless URLs could soon be antiquated,...
Small Business SEO
In the ever-changing contemporary world, it is impossible to undermine the significance of search engine optimization (SEO). It is the key that bridges an enterprise with its target customers in a modern era where search rules. This article explains why SEO is not...
Google SEO, Niagara SEO
When trying to match what high-ranking competitor sites are doing, there is a risk of going overboard. Watch out for these SEO pitfalls. Corey Morris on January 12, 2023 at 8:00 am | Reading time: 8 minutes A successful SEO strategy includes various must-have...
SEO 101
More than 60% of organizations select SEO services to increase traffic, relevant links, and audience reach. However, it is crucial to comprehend two things before spending money on expert SEO services: About SEO services What should be included in the SEO Company’s...
Google SEO, Small Business SEO, Social SEO
How Do SEO And SEM Work Together The internet is a powerful tool. Many businesses embrace the opportunities and promise it brings with open arms. It is not easy to build and design a website for your company. It takes time to maximize its potential and a clear...
Google SEO, Niagara SEO
Outperform the competition by addressing Google’s key factors in determining search results. Here are eight ‘white hat’ ways to do it. Stuck in a cycle of optimizations that don’t move the needle? This post reveals white hat techniques that can...
Niagara SEO, SEO 101
The main motive of SEO is to encourage you to make your content visible. Some people underestimate the power of SEO. How you can rank your website for a specific keyword and how you would rank your blogs. Understanding how you can be better at writing content and...
Google SEO, Niagara SEO, Small Business SEO
What is E‑A-T? E‑A-T- stands for expertise, authoritativeness, and trustworthiness. It comes from Google’s Search Quality Rater Guidelines—a 168-page document used by human quality raters to assess the quality of Google’s search results. Google published this document...
Google SEO, Niagara SEO, SEO 101, Small Business SEO
Simple search engine optimization hints to increase your traffic If you want more visitors to your website, one of the first things you’ll want to do is improve your website’s ranking on Google. This process is called search engine optimization (SEO). It is a crucial...
SEO 101, Small Business SEO
Real estate agents are always looking for ways to take their business to the next level. One strategy you can try that will help you get better rankings with Google and exclusive leads to your specialty: SEO. SEO, otherwise known as Search Engine Optimization, helps...
Niagara SEO, SEO 101, Small Business SEO, Wordpress
Digital marketing is a blend of conventional marketing strategies and modern technology. A digital marketer is thus a professional who excels at online advertising as well as marketing. In today’s era of technology, where everything is available online, becoming...
Google SEO, SEO 101, SEO Fringe, Small Business SEO, Wordpress
The global pandemic, known as COVID-19, has affected almost every area of life for people around the world. The global economy is suffering from an epidemic, enterprises are changing strategies, saving up money and getting ready for the worst. But the reality is that...
Niagara SEO, Small Business SEO
Grow your business A website is a basic tool today for your business to prosper. Marketing and communication strategies cannot ignore the digital environment because it is there that they find their potential clients in a simple and direct way. E-commerce continues to...
COVID-19, Facebook SEO, Google SEO, Niagara SEO, SEO 101, SEO Fringe, Small Business SEO, Social SEO, Wordpress
Search Engine Optimization is a useful practice that helps us to maximize the website’s organic traffic reach. However, the methods used to improve SEO can sometimes be at odds with our CRO (Conversion Rate Optimization) strategy. Fortunately, most modern SEO methods...
Google SEO, SEO 101, Small Business SEO
Search engine optimization is one of those things that most marketers pretend to know a lot about (myself included). The truth is, no one really gets SEO. What Google does is highly secretive, based on complex algorithms and machine learning. You’ll probably hear a...
Wordpress
WordPress has been around for a long and it has become the most used content management system right now. It is also known that millions of websites are currently based on WordPress which is open-source. However, there is also the WordPress.com service that lets you...
COVID-19, Small Business SEO
The COVID-19 (coronavirus) pandemic has created uncertain times for just about everyone, including business owners. People are getting a lot of information from a lot of different places, but social distancing is one recommendation that just about everybody seems to...
COVID-19, Niagara SEO, Small Business SEO, Wordpress
Fortunately, we live in the digital age — a time when there are multiple ways for your customers to get in touch with you, and for you to keep in contact with your customers. Maintaining communication with your customers and making it easy for them to contact you...
COVID-19, Small Business SEO
The COVID-19 situation is seemingly on everyone’s minds at the moment. But while now isn’t the time to panic, you are likely wondering about the next steps for your business. Regardless of the size of your business, your customers are likely coming to you right now...
Facebook SEO, Google SEO, Niagara SEO, SEO 101, SEO Fringe, Small Business SEO, Social SEO, Wordpress
The global pandemic known as COVID-19 is affecting almost every part of life all over the world. As the global economy reels from the impact of this disease, businesses are shifting strategies, hoarding cash and preparing for the worst. But the reality is that...
Google SEO, SEO 101, Small Business SEO
Here are seven significant changes you can make that will help your website have a shiny, new look and keep up with the latest standards in website development. 1. Optimize for search engines If you want to make your business easy to find for your target audience both...
Google SEO
Your main focus in marketing is getting found by people. But not just any people. You want to attract those who are in the process of potentially buying your products or services. These visitors should align with your buyer personas and fit in your target audience....
Niagara SEO, SEO 101, Small Business SEO
It’s the start of a new decade, which means new technology, new marketing trends, and new SEO tactics! The SEO universe is ever-evolving, so it’s important to stay on top of new algorithm updates, features, and strategies. So, what’s the deal with SEO in 2020? It’s...
Google SEO, Niagara SEO, SEO 101, Small Business SEO
For years, I’ve heard dozens of search engine optimization (SEO) hacks claim that the “quality” of an article is by far the most important factor in whether the content climbs to those coveted top three positions. “Write the best post, and then you’ll rank,” they say....
Niagara SEO, SEO 101, Small Business SEO
When you are conducting online business, then you must know the importance of SEO, and you also know that it cannot be overlooked. Everyone is in the race of ranking websites and want to earn from it, so you must choose the right strategies for it, and it will help...
Google SEO, Niagara SEO, SEO 101, SEO Fringe, Small Business SEO
Has your traffic has shifted noticeably in the past month and you can’t figure out why? Google’s most recent core update in September brought new changes to their search algorithm, ever more finely tuning the way their mind spiders comb the Internet for content and...
Google SEO, Niagara SEO, SEO 101, Small Business SEO, Wordpress
In my line of work, I’m often asked, “What is this SEO thing I’ve been hearing a lot about, and why should I care about it?” These days, businesses already have to worry about website design and social media, so most business owners may not even be aware that search...
Google SEO, Niagara SEO, Small Business SEO
Search engine optimization (or SEO) can help you to build your credibility, draw in new leads, and explode your bottom line. The benefits of earning a top spot on Google are so well-known to business owners and executives that some consider it to be the only form of...
Google SEO, SEO Fringe, Small Business SEO
Warner Bros says name change will make it easier to find on ticket sites The movie’s starring Margot Robbie performed poorly in the box office The superhero film’s name was simplified from ‘Birds of Prey: And the Fantabulous Emancipation of One...
SEO 101, Small Business SEO, Social SEO, Wordpress
Gut feel. That’s how ecommerce marketers sometimes gauge the health of their search engine optimization program. SEO contains many gray areas, for sure. But an evaluation requires data, not a hunch. Use these six methods — in order — to determine the health of your...
Google SEO, Niagara SEO, Small Business SEO, Wordpress
Cloud computing is not a new concept, but Google Apps has certainly refined the technology so that business anywhere can advantage of the accessibility, speed, and storage. The Google App suite includes some of its trademark applications that can be used to make...
Google SEO, SEO 101, SEO Fringe, Small Business SEO, Wordpress
Did you know that 50 percent of local search engine queries result in a store visit within one day? Local search engine optimization, or SEO, can provide significant new opportunities for businesses that rely on local customers and word of mouth (looking at you, small...
Niagara SEO, Small Business SEO, Wordpress
Securing your WordPress website in order to prevent any potential attempts of hacking, might seem like a complicated task. However, it all pretty much boils down to these seven easy-to-follow steps that will make sure your website is secure at all times. Set up a...
Small Business SEO, Wordpress
Introduction One of the best ways to monetize your WordPress website and build a loyal user-base is by creating a membership website. Membership websites aren’t new. The business model of creating a close-knit online community dates back to the days before social...
SEO 101, Small Business SEO, Wordpress
At least 2,000 WordPress sites have been hacked as part of a new campaign that redirects visitors to scam websites. Uncovered Tuesday by security researchers at Sucuri Inc., the hack exploits vulnerabilities in various third-party plugins, including Simple Fields and...
Google SEO, SEO Fringe, Small Business SEO
If you’re even remotely interested in the world of digital marketing, you’re probably well aware that this is the battle of the ages. Google’s aim as a search engine is to filter out the vast amount of information and display the most relevant results every time one...
SEO 101, Small Business SEO
Firstly Throughout the age, the term SEO (Search Engine Optimization) has become the cornerstone of the world of the Internet. For website owners, SEO has always been a big deal. It all depends on it. Great SEO rankings has always been something that every website...
SEO 101, SEO Fringe, Small Business SEO
It’s no secret that the game and business of SEO is changing fast. Those staying attached to the old SEO mindset that more links win and keyword volume is everything will fail. You can no longer rely on Google or popular website blogs to tell us how to optimize a...
Niagara SEO, SEO 101, Small Business SEO
When it comes to marketing the websites of financial institutions, you will be met with a vast army of competitors. These will be challenging you to that sweet spot at the top of the coveted Google search rankings. Any internet search these days could potentially...
SEO 101, Wordpress
Business owners are often searching for new ways to boost their website’s visibility and rank well in SERP (search engine result pages). Most of them face tough competition even from other local businesses. It’s no longer difficult to get a shortlist SEO...
Niagara SEO, Small Business SEO
There is a natural, inherent connection in what loyalty and search bring to a brand’s table – think of these two disciplines as the salt and pepper in the ultimate marketing mix. All brands are aware of the need for a variety of online marketing channels to drive...
SEO 101, Small Business SEO
Search Engine Optimization, or SEO, is critical to small-business growth. It’s how well your website ranks when customers search your industry. Good SEO is the result of art and science, but few business owners truly understand the process. That misunderstanding has...
SEO 101, Small Business SEO
2019 is just about to start, and there are many new trends that have emerged in the field of SEO. As internet technology is getting more advanced, it’s important for you to understand that the SEO techniques you are using at this time may not be able to work for you...
Niagara SEO, SEO 101, Small Business SEO
Search Engine Optimization (SEO) is a marketing strategy that, if executed correctly, can be crucial for the success of your business. Prioritizing Search Engine Optimization should be your main focus for getting the desired results. In this article, we are going to...
Google SEO, SEO 101, Small Business SEO
Many facets go into a marketing strategy, and that’s what makes it so interesting. Marketers need to think about who their clients are and what their online search and shopping habits are. They also have to keep a keen eye on the competition, create similar angles...
SEO 101, Small Business SEO
Search engine optimization (SEO) is a buzzword that’s wildly popular throughout the marketing space. We’re all familiar with search engines and how they operate, but how many of us understand SEO basics? There are so many different opinions on this subject, and a...
Niagara SEO, SEO 101, Small Business SEO
Do any of these headings sound familiar? The Top 4 Reasons SEO Is Dead Why SEO is Dead SEO IS DEAD! Misguided marketers that (at a wild guess) want to present themselves as forward-thinking, have been making the claim that SEO is dead and buried for almost as long as...
Google SEO, SEO 101, Small Business SEO
If you want more information about your site’s natural search performance, Google gives it to you. Take some of it with a grain of salt, but there’s no reason not to listen. Google Search Console’s dashboard view displays messages, errors, performance, and indexation....
Google SEO, SEO Fringe, Small Business SEO
For years, the use of voice search and voice assistants to answer questions has been on the rise. According to Google, 20 percent of all mobile search queries are voice search, and that number will only go up. Voice recognition technology is getting better and better:...
SEO 101, Small Business SEO
SEO stands for Search Engine Optimization and it is the process involved that affects the search of a website or a web page by using a search engine. You can make use of Search Engine Optimization in order to attract more relevant traffic, sales, revenue, lead and...
Google SEO, Small Business SEO
Using video content has become one of the most effective SEO tactics to increase your website’s visibility, exposure, and SERP rankings. Over the past few years, Google’s SEO algorithm has changed considerably. It has become a behemoth. Its preferences are built...
Google SEO, Small Business SEO
Google recently announced another change to its ever-evolving search ranking algorithm. As of July 2018, it will be putting site-speed under the magnifying glass, ultimately penalizing slower sites down the list of Google results. This has been in effect on desktop...
Niagara SEO, SEO 101, Small Business SEO, Wordpress
Looking to up your SEO game in 2018? Since technology is constantly changing, reading blogs is one of the best ways to stay up to date on the latest SEO strategies. Here are some of the SEO blogs I read on a regular basis. 1. The Google Search Blog Google is...
SEO 101, Small Business SEO
If you are running a small business, SEO can seem complex. Primarily driven by Google, SEO best practices are always changing, which can make tackling them on your own seem even more difficult. Here are seven easy SEO tips that can have a great impact on your website...
SEO 101, Small Business SEO
Having a great site is essential for your business. However, you need to #optimize your articles for your readers to quickly access your content. It is essential to be familiar with #Search Engine optimization (SEO) to be able to optimize your content efficiently....
Small Business SEO, Wordpress
The internet has transformed the way we market our businesses. No longer do we have to spend hundreds of pounds appearing in local newspapers and magazines – instead, we turn to social media and our websites to encourage customers to part with their cash and buy our...
SEO 101, SEO Fringe
We hear a lot about the importance of page load speed but what are the direct impacts on SEO and conversion? In this post, we will take a look at the key ramifications of having a slow loading site, the impact on SEO (Search Engine Optimisation) and CRO (conversion...
Niagara SEO, SEO 101, SEO Fringe, Small Business SEO
Despite the changes, SEO continues to be a key factor of any digital marketing plan. A successfully run campaign can provide a high return on investment in a way that is measurable and easy to adopt. Using SEO is an important part of digital marketing. The new changes...
SEO 101, Small Business SEO
Setting expectations with your clients about SEO is integral for a successful collaboration. Both parties need to be crystal clear about the scope of work, deliverables, and timeline. If you fail to set expectations from the get-go, you’re setting up your partnership...
SEO 101, Small Business SEO
Creating valuable content is a process. It’s one thing to haphazardly throw some words together and call it a blog. It’s quite another to create content that has real SEO value for your company and is also received well by your target audience. Each additional layer...
SEO 101, Small Business SEO
Need to explain the value of SEO to potential clients, business partners, or stakeholders? This post focuses on just three key ways that SEO offers immense value to any organization. SEO: Makes the user experience better. Helps build a stronger brand. Contributes to...
Google SEO, Niagara SEO, SEO 101, Small Business SEO, Wordpress
One basic aspect of SEO (search engine optimization) is the process of creating custom title tags and meta descriptions. Not sure what those are? The title tag is what shows up as the name of your page on the search engine results page and the meta description is, you...
SEO 101, Small Business SEO
Search Engine Optimisation (SEO) is one of the most misunderstood marketing mediums out there. There are so many different approaches, depending on what results you want from your website. Every business today, no matter what sector, has an online presence, and...
SEO 101, Small Business SEO
It makes sense that in a global marketplace, you should focus more on search engine optimization (SEO) on a worldwide scale than local SEO, right? Wrong—the reality is that SEO and even hyper-SEO is more prevalent than ever, especially if you’re not in a smaller niche...
SEO 101, Small Business SEO
Today, businesses no longer have the luxury of being blind to the benefits of search engine optimization (SEO). From small retail stores to multi-national chains and B2B focuses companies, SEO has been proven to produce positive results. Creating a technically sound...
SEO 101, Wordpress
Whether you’re a new business or just new to SEO, there’s a formula to making a successful SEO strategy. Curating high-quality content, understanding the basic principles of HTML, and knowing how to build relevant links are all part of the formula. But simply knowing...
SEO 101, Small Business SEO
How To Improve Your Website Performance Thanks to the fact that Google has never released all the factors they base their algorithm rankings on, most of us simply speculate about the finer details. The better-known factors, such as keyword placement and URL, are both...
Google SEO, SEO 101, Small Business SEO, Wordpress
In today’s search-driven world, people no longer consult books or magazines or even their friends to find the answers they seek – they go directly to their favorite search engine. Whether it is Google, Bing or Yahoo, each search engine has its own algorithms for...
Niagara SEO, Small Business SEO
This week’s roundup of the web’s best marketing tips includes a guide to e-commerce content and an interesting update on site speed. We also have some great If This Then That (IFTTT) hacks, the science behind social proof, and lots of tips on how to...
Google SEO, Niagara SEO, Small Business SEO
Google Analytics can track referral data from keywords and other sources. Google recently implemented secure connections for signed-in users, so some data is obscured, but SEO teams can still track some keywords for campaign effectiveness. By reviewing your referral...
Google SEO, Niagara SEO
Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s called “Hummingbird” and below, what we know about it so far. What’s a “search algorithm?” That’s a technical term for...
Google SEO, Niagara SEO
Yesterday the news broke at a Google press event that the largest upgrade to its search algorithm since 2001, dubbed Hummingbird, had already rolled out last month. “Algorithm?” you ask. “Isn’t that the thing the determines how websites are ranked? And you say this is...
SEO 101, Small Business SEO
Search Engine Optimization (SEO) is an important part of almost all online business plans. With the majority of Internet users going to search engines to find what they are looking for and more and more users searching for local business providers, if you aren’t...
SEO 101, Small Business SEO
Forget Panda. Ignore Penguin. In fact, disregard SEO overall. If you think I’ve lost my mind, hang with me for just a minute. At least for a moment, let’s not talk about search as a result unto itself. Instead, let’s talk about why search matters to your business—and...
Niagara SEO, SEO 101, Small Business SEO
SEO. Inbound marketing. Content marketing. Whatever you call it, these are very simple terms for what has become a very complex job. Just like the automobile, there once was a time when you thought nothing of doing your own oil changes, brake jobs, and (maybe if you...
Niagara SEO
Companies use SEO best practices and invest in social media marketing to gain search visibility and engage their prospects online. Marketers know customers are turning to the ‘net to research their upcoming purchases, but they may not be able to prove branded web...
Google SEO, Niagara SEO, Small Business SEO, Wordpress
In the SEO world , there’s no bigger name than Matt Cutts, the Head of Webspam at Google (read: the leader of the SEO world.) Matt wears colorful t-shirts, polos, runs ultra marathons and is a genuinely nice guy. A few times a week he posts a new YouTube video on the...
Niagara SEO, SEO 101, Small Business SEO
In recent weeks, this blog has focused a great deal on the concept of local SEO—and not without reason. Just consider some of these statistics: An astonishing 97 percent of all consumers search for local businesses on Google, Yahoo, or Bing. Meanwhile, somewhere...
Niagara SEO, SEO 101, Small Business SEO
A website as quiet as a ghost town can’t be good for companies looking to expand their customer base. So business people looking to draw productive hits often turn to upgrades they hope will push them higher on search-engine lists. Called search engine...
Niagara SEO, SEO 101, Small Business SEO
Ready or not…here it comes. Google’s Penguin 2.0 recently launched on May 22. Affectionately called the “Webspam” update, the newest Penguin on the prowl is dedicated to extermination of any SEO optimization for ranking that it doesn’t like (the “blackhat” stuff)....
SEO 101, Small Business SEO
The business world is moving fast, and with advances in technology occurring as quickly as they are, action needs to be taken to ensure that your business isn’t left behind. While increasing your visibility online is the key to success it is worth reminding yourself...
Niagara SEO, SEO 101
Information, tips and helpful hints for people performing Internet marketing optimization, including search engine optimization (SEO), pay per click (PPC), analytics, conversion rate optimization (CRO), Web design and information architecture, social media marketing...
Niagara SEO, SEO 101, Small Business SEO, Wordpress
In working with both web designers and search engine optimizers, one thing I’ve noticed is this: They’re often at odds with each other. It’s unfortunate that too many web designers think SEO is snake oil (or evil, or unethical — whatever you...
Niagara SEO, SEO 101, Small Business SEO
As most webmasters know, SEO is the key to achieving a decent amount of targeted traffic. If you have a lot of visitors then it means more business for you. Search Engine Optimization has constantly been changing for years now. Search engines have also devised ways on...
Google SEO, Niagara SEO, SEO 101, Small Business SEO
I will remember 2012 as the year when SEO took a giant leap forward. It was the year when it became evident –among other things due to the diverse Google updates (Pandas and Penguins)– that if we looked to achieve consistent SEO growth over time we should definitely...
SEO 101, Small Business SEO
The techniques and tactics of “doing” SEO are forever changing and constantly challenging. For many SEO agencies, the marketing and selling of SEO services is a bigger hurdle than the task of actually obtaining improved organic search results for clients. Competing...
Google SEO, SEO 101, Small Business SEO
Google’s Matt Cutts, who on Friday, was inducted into the University of Kentucky’s Hall of Fame here in Lexington, has posted a new Webmaster Help video answering a question about why Google doesn’t provide some kind of “SEO quality calculator”. The exact question...
SEO 101, Small Business SEO
Everybody thinks their SEO is the best. Guess what? It’s not. Not yours, not mine, not anybody’s. I didn’t say your SEO strategies aren’t good, but there is always room for improvement. In light of that, here are some things you don’t want someone to say about the SEO...
Niagara SEO, SEO 101, Small Business SEO
SEO Mistakes You Should Avoid SEO stands for Search Engine Optimization. This is an online marketing strategy that aims at ensuring websites rank high in search results of search engines. Internet users tend to trust the information they find on the first pages of...
Google SEO, SEO 101, Small Business SEO
The past few weeks have been particularly turbulent for SEO’s, affiliate marketers and business owners who invest in online marketing. With Google releasing 3 separate algorithm updates over the course of 8 days, many SEO’s have been left scouring forums and blogs...
Google SEO, SEO 101, Small Business SEO
Let’s begin this article with my bias; I use Google but I genuinely appreciate Bing. When Bing first launched it was, in no uncertain terms, a pretty lackluster search engine when one compared it to the gorilla in the room. But as our good friend Jeremiah...
Niagara SEO, SEO 101, Small Business SEO
New Research & Infographic: Creates Opportunity for SMBs to Leapfrog Competitors Marketwire CHICAGO, IL — (Marketwire) — 08/17/12 — How often do we complain about our favorite sports team not executing the fundamentals of the game? Take baseball...
Niagara SEO, SEO 101, Small Business SEO
SEO is not as complicated as what most people think, because there are a lot of things that you can do in order to get better results from it. However, there are also a lot of things that you need to avoid in order to be sure that your search engine optimization...
Niagara SEO, SEO 101, Small Business SEO
Small businesses know just how difficult it can be to attract new business to their physical location. It’s tough to run your business and manage your marketing efforts at the same time—just one more ball to juggle with the rest of your responsibilities. Many...
Google SEO, Niagara SEO, SEO 101, Small Business SEO
Last week, a small business owner talked to me about his new marketing plan. It went something like this: Facebook, Twitter, Pinterest, Google+, MySpace, blog, blog outreach, YouTube videos, forum posting, SEO articles written and posted to Squidoo, every other...
Small Business SEO
This is an extremely valid question and one that doesn’t really have a definitive answer as such. But, having said this, it is also fair to say that any small business that has a website which they hope will generate them some revenue stream, it will almost certainly...
Facebook SEO, Niagara SEO, SEO 101, Small Business SEO, Social SEO
The Importance of XHTML compliance In order to make the internet accessible to all people, standards in programming were introduced. W3C is an organisation that promotes accessibility in web design by publishing specifications and guidelines and providing tools and...
