Google SEO, Niagara SEO, Small Business SEO
Are you considering migrating your website to a new platform? If so, WordPress should be at the top of your list. In this article, we’ll explore five compelling reasons that make WordPress the ideal choice for your website migration. 1. WordPress is mostly free One of...
Google SEO, Small Business SEO
In a search realm ruled by giants like Google and Bing, the emergence of generative artificial intelligence, epitomized by ChatGPT, promises to overhaul the very essence of web exploration. The arduous task of sifting through endless URLs could soon be antiquated,...
Small Business SEO
In the ever-changing contemporary world, it is impossible to undermine the significance of search engine optimization (SEO). It is the key that bridges an enterprise with its target customers in a modern era where search rules. This article explains why SEO is not...
Google SEO, Niagara SEO
When trying to match what high-ranking competitor sites are doing, there is a risk of going overboard. Watch out for these SEO pitfalls. Corey Morris on January 12, 2023 at 8:00 am | Reading time: 8 minutes A successful SEO strategy includes various must-have...
Google SEO, Niagara SEO
Outperform the competition by addressing Google’s key factors in determining search results. Here are eight ‘white hat’ ways to do it. Stuck in a cycle of optimizations that don’t move the needle? This post reveals white hat techniques that can...
SEO 101, SEO Fringe, Small Business SEO
WordPress is celebrating 18 years today since the first release of the software to the general public. That release post, titled, “WordPress Now Available,” kicked off an exciting era in the history of the blogosphere where WordPress emerged as an unofficial successor...
SEO 101
WordPress gives you all the tools you need to get your SEO right, but there’s still some work required on your part. Around 450,000,000 websites – 33% of the internet – is powered by WordPress, so there’s nothing holding yours back from featuring at the top of the...
SEO 101, Small Business SEO
Real estate agents are always looking for ways to take their business to the next level. One strategy you can try that will help you get better rankings with Google and exclusive leads to your specialty: SEO. SEO, otherwise known as Search Engine Optimization, helps...
Niagara SEO, SEO 101, Small Business SEO, Wordpress
Digital marketing is a blend of conventional marketing strategies and modern technology. A digital marketer is thus a professional who excels at online advertising as well as marketing. In today’s era of technology, where everything is available online, becoming...
COVID-19, Facebook SEO, Google SEO, Niagara SEO, SEO 101, SEO Fringe, Small Business SEO, Social SEO, Wordpress
Search Engine Optimization is a useful practice that helps us to maximize the website’s organic traffic reach. However, the methods used to improve SEO can sometimes be at odds with our CRO (Conversion Rate Optimization) strategy. Fortunately, most modern SEO methods...
Google SEO, SEO 101, Small Business SEO
Search engine optimization is one of those things that most marketers pretend to know a lot about (myself included). The truth is, no one really gets SEO. What Google does is highly secretive, based on complex algorithms and machine learning. You’ll probably hear a...
Wordpress
WordPress has been around for a long and it has become the most used content management system right now. It is also known that millions of websites are currently based on WordPress which is open-source. However, there is also the WordPress.com service that lets you...
Google SEO, Small Business SEO
If you’re an individual or business looking to amplify your presence in the digital space, chances are you’ve looked into search engine optimization (SEO) as one of the first steps to drive more traffic to your business’ website. It’s important to produce...
Google SEO
Your main focus in marketing is getting found by people. But not just any people. You want to attract those who are in the process of potentially buying your products or services. These visitors should align with your buyer personas and fit in your target audience....
Google SEO, Wordpress
On August 1, Google confirmed the release of a broad core algorithm update. If you were impacted, Google’s Danny Sullivan has said better content means higher rankings. Google’s John Mueller said to make content more relevant. And the key to creating better, more...
Google SEO, Niagara SEO, SEO 101, Small Business SEO
For years, I’ve heard dozens of search engine optimization (SEO) hacks claim that the “quality” of an article is by far the most important factor in whether the content climbs to those coveted top three positions. “Write the best post, and then you’ll rank,” they say....
Niagara SEO, SEO 101, Small Business SEO
When you are conducting online business, then you must know the importance of SEO, and you also know that it cannot be overlooked. Everyone is in the race of ranking websites and want to earn from it, so you must choose the right strategies for it, and it will help...
Google SEO, Niagara SEO, SEO 101, SEO Fringe, Small Business SEO
Has your traffic has shifted noticeably in the past month and you can’t figure out why? Google’s most recent core update in September brought new changes to their search algorithm, ever more finely tuning the way their mind spiders comb the Internet for content and...
Google SEO, SEO 101, Small Business SEO
If you want a play-by-play guide on how to use Google Optimize, Google has a whole help center for that. But if you’ve been using Google Optimize for any time at all, you’ve probably noticed there are a lot of lessons that fall outside the purview of that help center....
Google SEO, SEO Fringe, Small Business SEO
Warner Bros says name change will make it easier to find on ticket sites The movie’s starring Margot Robbie performed poorly in the box office The superhero film’s name was simplified from ‘Birds of Prey: And the Fantabulous Emancipation of One...
SEO 101, Small Business SEO, Social SEO, Wordpress
Gut feel. That’s how ecommerce marketers sometimes gauge the health of their search engine optimization program. SEO contains many gray areas, for sure. But an evaluation requires data, not a hunch. Use these six methods — in order — to determine the health of your...
Google SEO, Niagara SEO, Small Business SEO, Wordpress
Cloud computing is not a new concept, but Google Apps has certainly refined the technology so that business anywhere can advantage of the accessibility, speed, and storage. The Google App suite includes some of its trademark applications that can be used to make...
Small Business SEO, Wordpress
Introduction One of the best ways to monetize your WordPress website and build a loyal user-base is by creating a membership website. Membership websites aren’t new. The business model of creating a close-knit online community dates back to the days before social...
Google SEO, SEO Fringe, Small Business SEO
If you’re even remotely interested in the world of digital marketing, you’re probably well aware that this is the battle of the ages. Google’s aim as a search engine is to filter out the vast amount of information and display the most relevant results every time one...
SEO 101, Small Business SEO
Firstly Throughout the age, the term SEO (Search Engine Optimization) has become the cornerstone of the world of the Internet. For website owners, SEO has always been a big deal. It all depends on it. Great SEO rankings has always been something that every website...
Google SEO, Niagara SEO, Small Business SEO
Being a broad core update, the January 2020 core update will impact all search results on a worldwide scale. It’s not an update that targets something specific that webmasters can improve upon, like the “Speed Update.” Google’s guidance regarding this update remains...
Google SEO, Niagara SEO, SEO 101, Small Business SEO, Wordpress
Everyone wants to improve their ranking in search engine results pages (SERP). The best way to achieve this is through search engine optimization (SEO), the process used to enhance your website’s ranking in search engines. In simple terms, SEO increases or boosts the...
Google SEO, Niagara SEO, SEO Fringe, Small Business SEO, Wordpress
There are 200+ SEO ranking factors that help search engines determine which sites should show in search results and how they should rank. If you want your site to claim the top spots on SERPs (search engine results pages), you need to optimize your online presence to...
Niagara SEO, SEO 101, Small Business SEO
When it comes to marketing the websites of financial institutions, you will be met with a vast army of competitors. These will be challenging you to that sweet spot at the top of the coveted Google search rankings. Any internet search these days could potentially...
Google SEO, SEO 101, Small Business SEO
Have you ever been at a dinner party or gathering and someone asks a random question? What happens when no one seems to know the answer? Everyone goes for their phone. “Let’s ask Google!” What about when you need a product or service? This is why SEO is critical to...
Google SEO, SEO 101, Small Business SEO
SEO generally involves a bit of shifting around tags, carefully creating highways for crawlers to find your pages, and meticulously linking authoritative websites to slowly climb up the rankings. While it’s true that the “if you build it, they will come” approach to...
Google SEO, SEO 101, Small Business SEO
Google is easily the most trusted source for online information in the world. We rely on the search engine for just about everything from restaurant recommendations and weather forecasts to song lyrics and self-diagnosis. Ever wonder how the search platform...
Niagara SEO, SEO 101, Small Business SEO
Everyone is always trying to steal my business. I know that my clients are constantly bombarded with messages from other “SEO practitioners” who are disparaging our work. The proliferation of cheap (or free) simplistic tools that provide surface-level “analysis” of...
Niagara SEO, SEO 101, Small Business SEO
We’ve all been there. A client, or boss, presents a problem with the website: “Rankings are down despite all this work we have done on the site.” You scratch your head looking at the pages you updated with internal linking, meta tag updates, and perhaps some small...
SEO 101, Small Business SEO
Everyone loves a freebie, so here are some of the best SEO tools that will make your life a little easier – gratis. In the world of SEO, we all love a hack, all the more so when it is free. With so many tools out there promising to make the lives of SEOs and digital...
Google SEO, Small Business SEO, Wordpress
Why isn’t my WordPress site ranker higher in Google?Whether you’re nowhere on the map, have a Google penalty, or wondering why competitors outrank you, this tutorial will help you identify what’s going on. These are the 14 most common reasons based on my last 5 years...
Facebook SEO, Google SEO, Niagara SEO, SEO 101, SEO Fringe, Small Business SEO, Social SEO
SEO (search engine optimization) is a vital part of creating and sustaining a successful business, as it is the key to being noticed by major search engines like Google. SEO done well takes specific knowledge and skills, so it makes sense to hire a specialist to...
Google SEO, SEO 101, Small Business SEO
Many facets go into a marketing strategy, and that’s what makes it so interesting. Marketers need to think about who their clients are and what their online search and shopping habits are. They also have to keep a keen eye on the competition, create similar angles...
Google SEO, Niagara SEO, Small Business SEO
Google My Business is letting admins edit their replies to reviews directly from the Knowledge Panel. This is a small but notable update as it’s sure to be a time saver for business owners. The update was quietly rolled out last week. There was no official...
SEO 101, Small Business SEO
SEO stands for Search Engine Optimization and it is the process involved that affects the search of a website or a web page by using a search engine. You can make use of Search Engine Optimization in order to attract more relevant traffic, sales, revenue, lead and...
Google SEO, Small Business SEO
Using video content has become one of the most effective SEO tactics to increase your website’s visibility, exposure, and SERP rankings. Over the past few years, Google’s SEO algorithm has changed considerably. It has become a behemoth. Its preferences are built...
Google SEO, Small Business SEO
Google recently announced another change to its ever-evolving search ranking algorithm. As of July 2018, it will be putting site-speed under the magnifying glass, ultimately penalizing slower sites down the list of Google results. This has been in effect on desktop...
Niagara SEO, SEO 101, Small Business SEO, Wordpress
Looking to up your SEO game in 2018? Since technology is constantly changing, reading blogs is one of the best ways to stay up to date on the latest SEO strategies. Here are some of the SEO blogs I read on a regular basis. 1. The Google Search Blog Google is...
SEO 101, Small Business SEO
Tell Doc Brown to fire up the DeLorean because the future is now. We may be a few years away from flying cars and intergalactic travel, but when it comes to the future of SEO, you don’t need a crystal ball to foresee the direction it will take in 2018. Much of what...
SEO 101, Small Business SEO
Google often dominates the SEO conversation with most businesses optimizing solely for the reigning champ of search engines, but it turns out, to have a solid SEO strategy you need to take Bing into account as well. “Great,” you think, “now we have to optimize for...
Niagara SEO, SEO 101, Small Business SEO
For as long as business has been around, there have been salesmen that can only be described as snakes – they want to come in, take your money and leave without much of a footprint left. Although not very common these days, it can be difficult to judge someone’s...
Google SEO, SEO 101, Small Business SEO
So you were sold a shiny new website design with a new architecture built on user data and customer journey information – which is awesome since Google loves great experiences. But did you come up with a transition plan to minimize the risk of traffic loss and do...
Google SEO, Small Business SEO
Every once in a while, a business can experience a drop in web traffic. Such a scenario probably wouldn’t be so troublesome if it weren’t for its negative effect on the business’s online sales, which is the whole point of having a website. That’s why diagnosing the...
SEO 101, Small Business SEO
One of the most stressful moments in a marketer’s career is when traffic starts to slow or decline. You generated a lot of leads and revenue with creative emails, in-depth content, and shareable social posts, but new ideas are falling flat, and you’re suffering from a...
Google SEO, SEO 101, Small Business SEO, Wordpress
In today’s search-driven world, people no longer consult books or magazines or even their friends to find the answers they seek – they go directly to their favorite search engine. Whether it is Google, Bing or Yahoo, each search engine has its own algorithms for...
Niagara SEO, SEO 101, Small Business SEO
Before you continue reading further, you should first have a clear understanding of what search engine optimization (SEO) is before diving into the tactics to implement it. SEO can be described as “the practice of improving and promoting a web site in order to...
Google SEO, Niagara SEO, Small Business SEO
Some pretty big websites got knocked down hard in Google’s recent Panda 4.0 upgrade. How did your sites fair? If you got slapped down by Google’s new search algorithm (and reports suggest eBay lost a whopping 80% of its organic search traffic released on May 20,...
Google SEO, SEO 101, Small Business SEO
Meta tags are a great way for webmasters to provide search engines with information about their sites. Meta tags can be used to provide information to all sorts of clients, and each system processes only the meta tags they understand and ignores the rest. Meta tags...
Google SEO, Niagara SEO, Small Business SEO
Google Analytics can track referral data from keywords and other sources. Google recently implemented secure connections for signed-in users, so some data is obscured, but SEO teams can still track some keywords for campaign effectiveness. By reviewing your referral...
Google SEO, SEO 101
Severe Google penalties for repeat offenders Distinguished Engineer at Google Matt Cutts has revealed that webmasters who choose to repeatedly disregard Google guidelines are at risk of receiving more severe penalties. Webmasters that have been hit with a spam warning...
Google SEO, Niagara SEO, SEO 101, Small Business SEO
If you are an online entrepreneur, or just run a part-time online business, then you have most definitely been affected by Google’s numerous and frequent updates drastically. This is due to the fact that the entire mechanism of online business runs around Google, such...
Google SEO, Niagara SEO
Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s called “Hummingbird” and below, what we know about it so far. What’s a “search algorithm?” That’s a technical term for...
Google SEO, Niagara SEO
Yesterday the news broke at a Google press event that the largest upgrade to its search algorithm since 2001, dubbed Hummingbird, had already rolled out last month. “Algorithm?” you ask. “Isn’t that the thing the determines how websites are ranked? And you say this is...
Niagara SEO, SEO 101, Small Business SEO
Ready or not…here it comes. Google’s Penguin 2.0 recently launched on May 22. Affectionately called the “Webspam” update, the newest Penguin on the prowl is dedicated to extermination of any SEO optimization for ranking that it doesn’t like (the “blackhat” stuff)....
SEO 101, Small Business SEO
Bounce rate is often misunderstood and is one of the key performance indicators while determining the SEO tactics for a particular website. Read on to find out more about it and how you could lower the bounce rate value to a certain extent. Firstly, I would like to...
Google SEO, Small Business SEO
In a recently published video, Matt Cutts, Google’s head of search spam, listed off the top five SEO mistakes webmasters make. Matt said these are not the most devastating mistakes, but rather, the most common mistakes. (1) Not having a website or having a website...
Google SEO, Niagara SEO, SEO Fringe, Small Business SEO
We’re approaching the 1-year anniversary since the Google Penguin introduction on April 24, 2012. Yet many marketers either still don’t fully understand what the algorithm update entails or have been naive to the fact that ignoring the update can have...
SEO 101
If you’re using SEO services in order to improve your website’s visibility on the Internet, you’ve probably heard all about keywords and keyword phrases and how important they are to your company’s online success. But do you truly understand what they are and their...
Google SEO, Niagara SEO, SEO 101, Small Business SEO
According to Matt Cutts of Google, only 20% of the U.S. population has heard of Search Engine Optimization (SEO). That leaves a staggering 80% of people who are unfamiliar with the practice. And it’s likely a high percentage of this population has a website or helps...
Google SEO, Niagara SEO, SEO 101, Small Business SEO
In April, Google launched an algorithm update known as Penguin, which penalized websites that were “overly-optimized”. SEOs everywhere scrambled to figure out why sites were penalized and how those sites could find new life after Penguin. This has left many webmasters...
Google SEO, Niagara SEO, SEO 101, Small Business SEO
I will remember 2012 as the year when SEO took a giant leap forward. It was the year when it became evident –among other things due to the diverse Google updates (Pandas and Penguins)– that if we looked to achieve consistent SEO growth over time we should definitely...
Niagara SEO, SEO 101, Small Business SEO
There’s an art, and a method, to search engine optmisation. Among my technology peers there are certain terms that are almost guaranteed to get some eyes vigorously rolling – such as Y2K, Web 2.0, SEO. In website design meetings, as soon as a discussion...
Google SEO, SEO 101, Small Business SEO
Google’s Matt Cutts, who on Friday, was inducted into the University of Kentucky’s Hall of Fame here in Lexington, has posted a new Webmaster Help video answering a question about why Google doesn’t provide some kind of “SEO quality calculator”. The exact question...
Niagara SEO, SEO 101, Small Business SEO
SEO Mistakes You Should Avoid SEO stands for Search Engine Optimization. This is an online marketing strategy that aims at ensuring websites rank high in search results of search engines. Internet users tend to trust the information they find on the first pages of...
Google SEO, SEO 101, Small Business SEO
The past few weeks have been particularly turbulent for SEO’s, affiliate marketers and business owners who invest in online marketing. With Google releasing 3 separate algorithm updates over the course of 8 days, many SEO’s have been left scouring forums and blogs...
Niagara SEO, SEO 101, Small Business SEO
New Research & Infographic: Creates Opportunity for SMBs to Leapfrog Competitors Marketwire CHICAGO, IL — (Marketwire) — 08/17/12 — How often do we complain about our favorite sports team not executing the fundamentals of the game? Take baseball...
Niagara SEO, SEO 101, Small Business SEO
Getting web design done by an SEO company is a very important step towards creating a website that will be a success. There are many reasons that you might want to start a website. You might want to promote a new business that you have just started. You also might...
Google SEO, Social SEO
If you happen to leave your computer signed on to your Google account. And if you happen to be a Google+ user, you will now see an option at the top of a completed search page for personalised results. These results factor in your travels on the net and preferences on...
Small Business SEO
This is an extremely valid question and one that doesn’t really have a definitive answer as such. But, having said this, it is also fair to say that any small business that has a website which they hope will generate them some revenue stream, it will almost certainly...
