Making small changes to a website can have just as effective an impact on search engine optimisation (SEO) as a full reworking of the site in question.
This is according to Karl Hodge of TechRadar, who advises making quick tweaks such as using meaningful file names that search engines are able to follow, making the website faster to load and boosting inbound links.
Other small changes that website owners can make include utilising Google Analytics to generate new SEO ideas, creating relevant landing pages and avoiding Flash content where possible.
“It’s best to make it as easy as possible for search engine spiders to find the links in your site. So, plain text links wherever possible, please,” Mr Hodge commented.
A recent bigmouthmedia study suggested that 60 per cent of travel firms intend to maintain or decrease spending on paid search engine marketing in favour of a greater focus on SEO and online PR over the course of 2010.
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