There are 3 important elements to your webpage title. Every title needs to be unique. Web page titles weigh heavily in the algorithms of search engines and are not only important to them, but are also part of the first impression searchers usually look at after they perform a search query of your listing.
It is crucial that you have your top keywords strategically placed in your page titles in the order that a searcher typed into the query field (or at least in close proximity). Put your most important category keywords at the beginning, in order of search importance. If you are optimizing a page for a company name or brand name, then consider separate web pages for each. A few good rules are: each page should be unique, with three major keywords for each web page, and three less important keywords. Always consider adding a location name to where you’re doing business, if it applies.
