Search Engine Optimization or SEO, is a more often than not used marketing manner that can be implemented into a web pages actual coded content as well as utilized in content creation for blogs, press releases and other styles of freelance or creative writing. This technique is used to help enlarge the amount of traffic to a website. This technique can also determine the quality of traffic you can receive. Having great SEO strategies is essentially the same having free marketing opportunities.
Who Needs to Use SEO?
Two types of work that require the use of SEO strategies are web design and freelance writing. For a web designer the importance is stressed in the creation of the web site and the coding required to utilize all SEO capabilities within the coding of the site. This may include the need to include the title tags, description tags as well as keyword tags for each page.
However, often freelance writers can be required to deliver in the very least the tagging themselves, to which the web designer would simply need to copy paste the freelance writers article into the web page, copy the pertinent tagging and upload. This course of action would create an entire page devoted to the article written as opposed to blog sites that are normally outside of the domain of the site that needs content created.
I am a Freelance Writer and My Client Has Asked Me to Write in SEO Format. What Does This Mean?
This means the client is likely asking you to optimize the keywords they have provided you for the article they want you to write. Normal requirements for SEO articles will include a main keyword possibly with a desired keyword percentage based on the length of an article and can include secondary or even a list of keywords with their own percentage requirements as well.
A basic SEO article will include the keyword or keyword phrase in the title of the article, in the first sentence or paragraph of the article, two or three times in the body, and once in the last sentence or paragraph of the article. Also always remember to be careful about not placing too many keywords or keyword phrases into one article. Just as the point in SEO is to gain more attention for your content, search engines will note too many keywords on a page and consider this keyword stuffing and bad practice. Pages with keywords too often on a page can actually be penalized by a search engine or web crawler.
Using SEO Without Destroying the Integrity of the Article
Aside from being penalized by a search engine keyword stuffing also can deface the integrity of an article. Always remember when using keywords provided to you that the main goal should be to provide a good informative article that will be helpful to anyone looking up information on the topic of your keywords.
Additionally, some clients may ask you to write work that is outside of the direction(s) you may have learned in writing SEO articles or blogs. Although depending on the relationship between you and your client they may take well to helpful suggestions that can prevent their work from being penalized, but they also may not have intentions of placing the information anywhere it would be penalized, or perhaps not even online at all. So always take that into consideration as well in order to keep the best working relationships with your clients perfect.
Joy Lynskey is the owner of JRL Solutions at www.JRLSolutions.biz. This high quality SEO/LSI and web content creation site cost less than the price of one article for a one year subscription. There are never any additional fees or percentages taken from the client or writer. JRL Solutions has an easy to navigate database that will allow you to upload your freelance writing job projects, choose specific writers if desired, and before your project is complete a proofreader checks your project for spelling or grammatical errors and forwards it to you. If there are ever any issues with your project revisions are as simple as one click return to the writer. Act now and receive a year’s subscription to our database of high quality SEO/LSI writers for all of your outsourced writing needs. Please write ‘JRL Bonus’ in the contact box for this onetime benefit!
