SEO 101, Small Business SEO
Forget Panda. Ignore Penguin. In fact, disregard SEO overall. If you think I’ve lost my mind, hang with me for just a minute. At least for a moment, let’s not talk about search as a result unto itself. Instead, let’s talk about why search matters to your business—and...
Niagara SEO, SEO 101, Small Business SEO
SEO. Inbound marketing. Content marketing. Whatever you call it, these are very simple terms for what has become a very complex job. Just like the automobile, there once was a time when you thought nothing of doing your own oil changes, brake jobs, and (maybe if you...
Google SEO, SEO 101, Small Business SEO
It all adds up Businesses often contact SEO companies like RankPop with questions about their website’s rankings. For one reason or another they have realized that their website is ranking much lower than it has in the past, and they cannot identify an immediate...
Niagara SEO, SEO 101, Small Business SEO
In recent weeks, this blog has focused a great deal on the concept of local SEO—and not without reason. Just consider some of these statistics: An astonishing 97 percent of all consumers search for local businesses on Google, Yahoo, or Bing. Meanwhile, somewhere...
Niagara SEO, SEO 101, Small Business SEO
A website as quiet as a ghost town can’t be good for companies looking to expand their customer base. So business people looking to draw productive hits often turn to upgrades they hope will push them higher on search-engine lists. Called search engine...
Niagara SEO, SEO 101, Small Business SEO
Ready or not…here it comes. Google’s Penguin 2.0 recently launched on May 22. Affectionately called the “Webspam” update, the newest Penguin on the prowl is dedicated to extermination of any SEO optimization for ranking that it doesn’t like (the “blackhat” stuff)....
SEO 101, Small Business SEO
Bounce rate is often misunderstood and is one of the key performance indicators while determining the SEO tactics for a particular website. Read on to find out more about it and how you could lower the bounce rate value to a certain extent. Firstly, I would like to...
Niagara SEO, SEO 101, Small Business SEO
Nearly every business today must decide how much to spend on search engine optimization (SEO). This isn’t an if question. Robust online marketing is imperative for survival in a web-driven world. The question every business professional must ask is, “How...
SEO 101, Small Business SEO
The evolution of search engine algorithms has added to the complexity of search engine optimization. More significantly, it has impacted the level of integration that is needed with other forms of Web optimization. SEOMoz has a great page that shows the updates year...
