It’s official: SEO is not spam, says Google

Summary: In this short, I steer your attention to Google’s head of their Web spam team, Matt Cutts, who states a resounding “SEO is not spam.” Well, it’s official. Matt Cutts, the head of Google’s Web spam team, has declaratively stated that SEO (Search Engine...

Conquer SEO by Conquering Social Media

Your search engine optimisation strategies can be helped immeasurably by making an effort with your company’s social marketing. The more you understand about social media outlets like Digg, Yelp, del.icio.us, Facebook and more, the better for you SEO performance....

SEO Top 10 tips

We have outlined some tips on how to get started on your search engine optimisation (SEO) campaign. 1. Research potential keywords for your business The main purpose of an organic SEO campaign is to get relevant and targeted traffic to your website with the right...

65% of online adults use social networking sites

Looking at usage on a typical day, 43% of online adults use social networking, up from 38% a year ago and just 13% in 2008. Out of all the “daily” online activities that we ask about, only email (which 61% of internet users access on a typical day) and search engines...

How to Make Facebook a Useful SEO Tool

ONLINE MARKETING Social media and SEO are more intertwined than ever before; just look at the creation of the latest social network, Google+. Google, the undisputed king of search, is making a viable attempt at entering into the realm of social media, solidly owned by...

Justifying the Value of SEO

Most people don’t set fair expectations for a search engine optimization (SEO) effort. I was reminded of this while speaking with a prospect, who asked what kind of a return on investment (ROI) he should expect from his SEO engagement. “I’m expecting exponential...