The Role of On-Page SEO Content

People love to talk about the ways that search engines determine their rankings. I always advise our clients to stay away from trying to find “the edge of the algorithm” or any practices that are manipulative because of the risk these tactics carry, but...

5 Reasons to Use SEO

Most of the clients or prospects we encounter don’t have an SEO budget.  To secure funding for an SEO campaign can be a tough sell for an internal marketing manager in charge of a company’s inbound marketing.  Typically, those personnel have to put the SEO bug in the...

Don’t fall for SEO snake-oil sellers

With so much information on SEO now available on the net, it’s fascinating to see how many truly sleazy SEO sales pitches are still being attempted. It’s also astounding to see what new angles they can come up with – even recently recrafting the old ‘we can get you...

Why Quality Is The Only Sustainable SEO Strategy

One of the most important takeaways after the Panda Update / Farmer fallout is to make your sites as high-quality and useful as possible. The next year should be interesting, as some sites invest in quality, while others try to game signals seeking shortcuts to the...

If done properly, ‘SEO will pay for itself’

Businesses looking to save costs on their search engine optimisation (SEO) activities could be among those encouraged by the recent comments of one expert. According to Patrick Altoft, director of search at Branded3, if it is done properly, SEO will pay for itself....

The advantage of a SEO compliant website

When dealing with the creation of your website or blog, one of the most important considerations you or your website designer may need to consider is how advantageous it is for you to have a SEO (Search Engine Optimization) compliant website. What does it mean to be...