Dec 2, 2010 at 12:13pm ET by Ian Lurie If you’re an SEO beginner, Google Webmaster Tools (also known as GWT, if my fingers get lazy) is a great place to start a site tuneup. If you’re buried in SEO minutiae and need to pull together some intelligent, actionable to-do...
Late in October, Google made a major transformation in the way Search Engine Results were displayed for searches with a local intent. The result of this change was that the Google Local 7 Pack is no longer always in the SERPs in the way that it used to be. Instead,...
Google Instant Previews, which was recently unveiled, gives users the ability to see a website before they visit it. Google accomplishes this by taking a screenshot of every webpage in its index and giving users access to it with a magnifying glass icon positioned to...
I think we would all agree that with over $27 billion in revenue, calling Google somewhat successful is a bit of an understatement. Interestingly, this mountain of sales is generated from a relatively small amount of advertisers – in the range of about 1.5...
Almost 55% of all websites that are launched for attracting and realizing business goals on the web suffer from a killing bounce rate, which ultimately forces them off the table. SEO services, even when sourced from a great online SEO firm and at the best price...
Google began rolling out Place Search to combine local and organic listings on Google.com when searchers look for information around location. It aggregates results based on places, so searchers can compare information, but there are a few things SEO experts will want...
For many small businesses owners, there’s a lot of confusion about how to set up a brand new site in a way that gives it a good chance of getting some serious search traffic. My last column looked at some simple analytics reports and methods that can help you to...
Looking for new ways to grow your online business? This issue we have some helpful resources to help you do just that, including five tips to improve your website’s design, a checklist for superior customer service and insights from a leading consumer electronics...
No, these aren’t “myths” disguised as “common mistakes.” I’ve already beaten the SEO myths theme to death with my previous three articles. What follows are innocent mistakes that many SEOs make. Some of these things catch even the best of us… 1. Google AdWords Keyword...
HTML5 is a brand new (well, not so new) form of HTML that is growing in popularity every day. All the modern browsers tend to support rendering HTML5 with no problems. It is widely the optimal choice for smart phone browsers and more and more sites are adopting it....
