Last year’s holiday sales season wasn’t so joyful for online retailers. But early reports indicate that things are looking up a bit this year. Initial Coremetrics data from Black Friday reveals that consumers spent 25 percent more this year, with orders...
Making small changes to a website can have just as effective an impact on search engine optimisation (SEO) as a full reworking of the site in question. This is according to Karl Hodge of TechRadar, who advises making quick tweaks such as using meaningful file names...
Marketers might feel as if they preach to the choir when trying to sell search engine marketing (SEM) to C-level executives. That’s only because many CEOs and CFOs know very little about marketing and technology, according to Mike Moran, chief strategist at...
When it comes down to it, SEO is about clear communication between your site and the search engines. Likewise, for your own peace of mind, it is important when you approach your site’s SEO that you are able to communicate with your SEO consultant. To this aim, it’s a...
The first step is to begin thinking in terms of search engine optimization (SEO). If you already have SEO in mind, than you would have researched all relevant keywords and phrases. Simply sprinkling the keywords in the text would not help. You must do this step...
If you are in business & want to watch it grow, you need to integrate SEO in your business. In case you have an ecommerce website, then you need to add on some friendly reminders in your thank you emails. These should be in the form of links to your website. And...
When talking SEO the primary topic of discussion is that of keywords. Keywords are the first point of contact between a user and a search engine. Understanding what users are looking for and providing them with a relevant product is our job. Making your content get...
Online search has grown over the past few years at an incredible rate! Let’s start out with a few statistics. Just three years ago, approximately 30% of consumers used the internet and search engines to find local businesses. Now, 82% of consumers use the...
When it comes down to it, SEO is about clear communication between your site and the search engines. Likewise, for your own peace of mind, it is important when you approach your site’s SEO that you are able to communicate with your SEO consultant. To this aim, it’s a...
It can be hard to know whether you’re doing things right when you’re walking the fine line of search engine optimization. Search engines, when it comes down to it, sit in opposition to SEO. While a search engine’s purpose is to guide the viewer to the most appropriate...
