SEO 101, Small Business SEO
Regardless of the size of a business, in order to stay ahead of your competitors, it’s important to focus on SEO. Knowledge of SEO growth hacking is necessary to survive the cut-throat competition in the digital world. Search engines are the go-to place for people to...
SEO 101, Small Business SEO
We all know that Google loves updating its SEO algorithm and techniques that worked five years ago may not cut it today. The truth is that the fundamental principles of SEO remain the same, so getting your SEO strategy right can help you enjoy better rankings which...
Niagara SEO, SEO 101, Small Business SEO
Contextual relevance in search engine optimization refers to how the content on a website aligns with searchers’ words and phrases. It is one of the strongest ranking factors. However, figuring out what the content should be relevant to and then optimizing that...
Niagara SEO, SEO 101, Small Business SEO
Search engine optimization (SEO) is an incredibly useful tool in the arsenal of a digital marketer. When used correctly, SEO can catapult a website out of obscurity and in front of its most relevant audience, enhancing brand authority and driving inquiries. However,...
Facebook SEO, Google SEO, Niagara SEO, SEO 101, SEO Fringe, Small Business SEO, Social SEO
What Exactly Complicates Your SEO Efforts? SEO itself is a complicated discipline. It combines a large number of tools, best practices that evolve occasionally, and constantly adjusting to Google updates. The main reason behind the complexity we now experience is...
Google SEO, Niagara SEO, SEO 101, Small Business SEO
SEOs show mixed results following Google March 2019 core update The data was not conclusive on any specific tactic or type of site impacted by the algorithm change. We asked you to help us analyze the March 12 core update and after over 500 results we wanted to share...
Niagara SEO, SEO 101, Small Business SEO
Everyone is always trying to steal my business. I know that my clients are constantly bombarded with messages from other “SEO practitioners” who are disparaging our work. The proliferation of cheap (or free) simplistic tools that provide surface-level “analysis” of...
Niagara SEO, SEO 101, Small Business SEO
Google’s algorithm has evolved. Through AI and advancements in machine learning, it is continually learning to become smarter. Today, it’s even more difficult to get to the top of Google’s page 1. With SEO becoming more challenging and the SERPs constantly changing,...
Facebook SEO, Google SEO, Niagara SEO, SEO 101, SEO Fringe, Small Business SEO, Social SEO
SEO is a discipline that requires strategy and specific tactics over time to be successful.While audits and one-time optimizations can have some impact on organic positions, it is hard to find sustainable rankings, organic traffic, and conversion goal growth without...
Niagara SEO, SEO 101, Small Business SEO
We’ve all been there. A client, or boss, presents a problem with the website: “Rankings are down despite all this work we have done on the site.” You scratch your head looking at the pages you updated with internal linking, meta tag updates, and perhaps some small...
