A Wish for SEO in 2013

I will remember 2012 as the year when SEO took a giant leap forward. It was the year when it became evident –among other things due to the diverse Google updates (Pandas and Penguins)– that if we looked to achieve consistent SEO growth over time we should definitely...

Using Keyword Research beyond SEO

Keyword research is one of the foundational pieces of search engine optimization because it illuminates the exact words real-life customers use to search for the products we sell. But why stop there? The insights that keyword research provides can inform other many...

SEO Content Writing – Best Practices

Search Engine Optimization (SEO) has truly come to the fore in recent years with several companies realizing the importance of online marketing. SEO is a specialized art aimed at procuring maximum visibility and penetration of an entity’s offerings; hence it follows...