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Google’s New Algorithm Update Means New SEO Best Practices For 2020

Google’s New Algorithm Update Means New SEO Best Practices For 2020

Google SEO, Niagara SEO, SEO 101, SEO Fringe, Small Business SEO

Has your traffic has shifted noticeably in the past month and you can’t figure out why? Google’s most recent core update in September brought new changes to their search algorithm, ever more finely tuning the way their mind spiders comb the Internet for content and...
Why SEO Should Be The Foundation Of Any Small Business’s Digital Marketing Strategy

Why SEO Should Be The Foundation Of Any Small Business’s Digital Marketing Strategy

Google SEO, Niagara SEO, SEO 101, Small Business SEO, Wordpress

In my line of work, I’m often asked, “What is this SEO thing I’ve been hearing a lot about, and why should I care about it?” These days, businesses already have to worry about website design and social media, so most business owners may not even be aware that search...
12 Actionable Tips For Search Engine Optimization

12 Actionable Tips For Search Engine Optimization

SEO 101, SEO Fringe, Small Business SEO, Wordpress

Search engine optimization (SEO) is a dynamic field. Because of the constant changes that affect it and the revamping of the algorithms associated with it, newcomers can have a hard time pinning down what works and what doesn’t. If a business doesn’t know how to...
The 5 Fastest Ways to Boost Your Search Engine Visibility

The 5 Fastest Ways to Boost Your Search Engine Visibility

Google SEO, Niagara SEO, Small Business SEO

Search engine optimization (or SEO) can help you to build your credibility, draw in new leads, and explode your bottom line. The benefits of earning a top spot on Google are so well-known to business owners and executives that some consider it to be the only form of...
Using Google Optimize Landing Pages

Using Google Optimize Landing Pages

Google SEO, SEO 101, Small Business SEO

If you want a play-by-play guide on how to use Google Optimize, Google has a whole help center for that. But if you’ve been using Google Optimize for any time at all, you’ve probably noticed there are a lot of lessons that fall outside the purview of that help center....
Harley Quinn film gets a new SEO-friendly title after Birds of Prey fails to take flight at the box office

Harley Quinn film gets a new SEO-friendly title after Birds of Prey fails to take flight at the box office

Google SEO, SEO Fringe, Small Business SEO

Warner Bros says name change will make it easier to find on ticket sites The movie’s starring Margot Robbie performed poorly in the box office The superhero film’s name was simplified from ‘Birds of Prey: And the Fantabulous Emancipation of One...
Ways to Know If Your SEO Is Broken

Ways to Know If Your SEO Is Broken

SEO 101, Small Business SEO, Social SEO, Wordpress

Gut feel. That’s how ecommerce marketers sometimes gauge the health of their search engine optimization program. SEO contains many gray areas, for sure. But an evaluation requires data, not a hunch. Use these six methods — in order — to determine the health of your...
Not Using Google Apps in Your Business? Here’s Why You Should Reconsider

Not Using Google Apps in Your Business? Here’s Why You Should Reconsider

Google SEO, Niagara SEO, Small Business SEO, Wordpress

Cloud computing is not a new concept, but Google Apps has certainly refined the technology so that business anywhere can advantage of the accessibility, speed, and storage. The Google App suite includes some of its trademark applications that can be used to make...
How To Set Up and Optimize a WordPress Blog for SEO

How To Set Up and Optimize a WordPress Blog for SEO

Niagara SEO, SEO 101, Small Business SEO, Wordpress

So you wan to start a blog and be optimized as soon as possible. It’s not impossible if you make the right steps. That means you need to first be using WordPress. Second, you need to know what search engine optimization (SEO) is and how it will ultimately affect your...
How to Rank Higher in Local Search Results

How to Rank Higher in Local Search Results

Google SEO, SEO 101, SEO Fringe, Small Business SEO, Wordpress

Did you know that 50 percent of local search engine queries result in a store visit within one day? Local search engine optimization, or SEO, can provide significant new opportunities for businesses that rely on local customers and word of mouth (looking at you, small...
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