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SEO myths busted by an ex-Googler

SEO myths busted by an ex-Googler

Google SEO, Niagara SEO, SEO 101, SEO Fringe, Small Business SEO

SEO myths busted by an ex-Googler Google doesn’t hate your website, AdWords don’t impact SEO and ‘freshness’ and keywords are not as important as you think. Every industry has its myths and so does the SEO world. Google tries now and again to...
8 SEO Myths You Need to Stop Believing

8 SEO Myths You Need to Stop Believing

Niagara SEO, SEO Fringe, Small Business SEO

SEO is a crazy industry. Every day, thousands of marketers spend their time trying to acquire business through a search engine that keeps most of its algorithmic secrets under wraps. It’s natural that this would lead to a huge number of myths around our industry....
The 12 Most Important SEO Ranking Factors

The 12 Most Important SEO Ranking Factors

Google SEO, Niagara SEO, SEO Fringe, Small Business SEO, Wordpress

There are 200+ SEO ranking factors that help search engines determine which sites should show in search results and how they should rank. If you want your site to claim the top spots on SERPs (search engine results pages), you need to optimize your online presence to...
The Future of SEO: What SEO & Marketing Pros Need to Understand

The Future of SEO: What SEO & Marketing Pros Need to Understand

SEO 101, SEO Fringe, Small Business SEO

It’s no secret that the game and business of SEO is changing fast. Those staying attached to the old SEO mindset that more links win and keyword volume is everything will fail. You can no longer rely on Google or popular website blogs to tell us how to optimize a...
Effective SEO Content Marketing Strategy

Effective SEO Content Marketing Strategy

Google SEO, SEO Fringe, Small Business SEO

SEO still matters. In a world of paid advertising, many people believe that SEO isn’t worth the effort, but the fact is that SEO is still a hugely important part of marketing plans. SEO, short for search engine optimization, as described by Lyfe Marketing, is “the...
4 Reasons Why Your Videos Aren’t as Successful as Your Blog Posts

4 Reasons Why Your Videos Aren’t as Successful as Your Blog Posts

Facebook SEO, Google SEO, Niagara SEO, SEO 101, SEO Fringe, Small Business SEO, Social SEO

The rising popularity of video content is causing marketers across the board to flock to the bandwagon. Unlike many “shiny new objects” in the marketing world, it’s abundantly clear that video is here to stay. In fact, research from HubSpot indicates that more than...
7 SEO best practices you should be doing regardless of what Google says

7 SEO best practices you should be doing regardless of what Google says

Facebook SEO, Google SEO, Niagara SEO, SEO 101, SEO Fringe, Small Business SEO, Social SEO

As SEO specialists know all too well, Google is famously quiet about what goes into their search ranking algorithms, which they update all the time. When a new update is released, search enthusiasts are quick to make assumptions about how to tweak their SEO strategies...
Is SEO Really Complex or Are We Overcomplicating It?

Is SEO Really Complex or Are We Overcomplicating It?

Facebook SEO, Google SEO, Niagara SEO, SEO 101, SEO Fringe, Small Business SEO, Social SEO

What Exactly Complicates Your SEO Efforts? SEO itself is a complicated discipline. It combines a large number of tools, best practices that evolve occasionally, and constantly adjusting to Google updates. The main reason behind the complexity we now experience is...
SEO Maintenance Checklist: Crucial Daily, Monthly, Quarterly & Yearly Tasks

SEO Maintenance Checklist: Crucial Daily, Monthly, Quarterly & Yearly Tasks

Facebook SEO, Google SEO, Niagara SEO, SEO 101, SEO Fringe, Small Business SEO, Social SEO

SEO is a discipline that requires strategy and specific tactics over time to be successful.While audits and one-time optimizations can have some impact on organic positions, it is hard to find sustainable rankings, organic traffic, and conversion goal growth without...
Things to Consider Before Hiring an SEO Specialist for Your Business

Things to Consider Before Hiring an SEO Specialist for Your Business

Facebook SEO, Google SEO, Niagara SEO, SEO 101, SEO Fringe, Small Business SEO, Social SEO

SEO (search engine optimization) is a vital part of creating and sustaining a successful business, as it is the key to being noticed by major search engines like Google. SEO done well takes specific knowledge and skills, so it makes sense to hire a specialist to...
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