For the past 15 years web analytics has been namely about one thing, counting. Counting is very important and as an industry we have become infatuated with it. Never before could a medium really count what was happening with it. Attributable media was and continues to...
Google is traditionally the main area of focus when it comes to search engine optimization. With the search engine giant so far ahead of the game in terms of search market share, it’s not hard to understand why. Search is changing though, and there are always...
BACK TO BASICS How is search engine optimization for a nonprofit Web site different from “normal” SEO? I asked a couple of SEOs this question, and found out something surprising (at least to me) — nonprofit SEO is pretty much the same as the other kind....
As a site-building technology, Flash is hot because it offers visitors the smart and beautiful content presentation and interactivity that everybody wants to see. The reverse of the coin is that the Flash code is still insuperable for search engine robots and they are...
Companies should incorporate social media into their search engine optimization (SEO) strategy With a growing number of people using sites like Twitter, one expert says it’s not enough for a company’s website to be search engine optimization (SEO)...
Compared with the rise of newer marketing tools such as Facebook and Twitter, the corporate blog may seem a bit stodgy. But a new study finds blogging to the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook,...
As the pinch of the current financial situation takes hold, many businesses will be trimming costs, and unfortunately these are often valuable marketing strategies. In terms of search marketing, search engine optimization (SEO) is often the cost that’s cut as...
There are 3 important elements to your webpage title. Every title needs to be unique. Web page titles weigh heavily in the algorithms of search engines and are not only important to them, but are also part of the first impression searchers usually look at after they...
