At the core of any business is the need to get the best ROI or return on investment they possibly can. To do this they need a well though out business plan and budget. The next consideration is what vehicle will be employed to get results. The options available today are either traditional marketing methods or Internet Marketing in the form of SEO.
The purpose of Marketing
The reason people market their products is to provide revenue, increase market share and influence buying preference by building brand awareness and brand equity. Marketing includes the study of the competition’s strategies.
Potential clients are faced with an avalanche of advertising on a daily basis. As a result they become adept at filtering before they make the decision to buy. In order to stand out you need to either have a product that is highly appealing or advertising that can help you stand out. For this you need a really big advertising budget.
It therefore makes more sense to place advertising in the path of people, where they are already looking. That is the internet. The medium for internet advertising of marketing is called SEO, or Search Engine Optimisation.
An overview of SEO
SEO and its ability to provide ROI stand out head and shoulder above traditional marketing mediums. Customers use the internet to find something specific. They are already looking for a product. What SEO does is put your product in their path.
However in order to do this you first have to wade your way through thousands and thousands of websites in order to gain a good place at the top of the ladder.
It is a known fact that most searchers don’t bother drilling down past page 2 or 3 on a search engines results pages. If they don’t find what they are looking for on the first two pages they are apt to realign their search criteria.
The character of the internet allows any business an equal opportunity of getting their product in the path of buyers and in doing so the opportunity of increasing their ROI.
As a marketing campaign SEO has the ability to make your product available around the clock. There are no limitations put on geographical locations, languages or time zones. The numbers of visitors SEO is able to attract is phenomenal when put next to traditional marketing methods. It follows suit that as more visitors are attracted to your product the higher your Return on Investment will be.
Your role in SEO
While Search engines take on a lot of the work of ranking a website, it takes human intervention to make sure that a website is attractive enough to be ranked highly. Utilizing tried and test ethical SEO techniques are the only option available. While SEO is a fraction of the price of traditional marketing mediums, it needs to be attended to consistently. For this reason costs may be spoken of in terms of resources, both human and technical aids.
Once a site starts ranking highly enough to attract a constant stream of visitors your ROI will soon overshadow any costs spent.
