Google is continuously developing and improving all aspects of the search service it offers. One area of great importance within the service it provides is the pages it displays when a search is carried out. The layout of the search results and the options offered to searchers are significant. Google has recently revealed its new search results page which it believes offers those carrying out a search more efficiently displayed results and more options too.
One of the important developments within this change from Google is all searchers can now easily select what type of search content they want to view. They can vary the source of the content and this means different types of search results can be displayed quickly and easily. Google offers its users a range of content sources on its results page.
Searchers can immediately view relevant news search results by clicking on this option. A selection of appropriate news stories relevant to the search is then displayed allowing searchers to explore the news available on the subject more thoroughly. This development once again shows the importance of regularly creating press releases for your business when running an SEO campaign.
Blogs can also be explored if the blog option is chosen. A large number of businesses now have blogs and it is quite possible many posts will be appropriate when a search is carried out. Searchers will now be able to examine the blog posts which are deemed relevant to their search when this option is selected.
Blogs play an important role in SEO and it is important to ensure well-written and relevant posts are regularly created for your blog. This can help your business to get noticed in the search results.
Searchers can also explore the images which Google has decided fit the search criteria. Image searches are becoming more popular and therefore the images you have within your web pages are of huge significance. If you have appropriate images within your website and they are optimised, this could help your business.
Videos have been increasing in popularity amongst internet users and many businesses are now using videos too. Google has noticed the increased awareness of videos and also enables searchers to sift through appropriate videos that are available for their search. If you create a fully optimised web video for your business, you may be able to get ranked in the video results too.
Social networking is extremely popular at the moment and the search engines are recognising the importance of the content shared within these communities. Google is also now enabling it’s searchers to select different updates when a search is carried out so they can access information of this kind easily too.
The improvements made by Google to its homepage once again highlight the importance of using a range of SEO techniques and getting your business noticed in as many productive ways as possible. We at SEO Consult can help you with all aspects of your SEO campaign and have the methods and tools you need to succeed.
