Every marketing tactic gets more scrutiny when budgets face the severity of a struggling economy. Marketers are increasingly responding to the accountability found in digital marketing, placing their budget toward efforts that they can clearly measure against.
Put SEO under this microscope, and it consistently delivers. But marketers need to insure they are getting the most out of search engine optimization (SEO), especially during a recession. Every search matters, and an “optimized” SEO effort can yield ever more value to an organization. With this in mind, here are 6 key tactics to maximize your SEO efforts.
